Brand Story

Brisbane

Give me Brisbane any day

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Brisbane brand to domestic target markets. 

Brand positioning

Core promise - what we promise our destination brands will deliver to visitors

Feel the vitality of city life with a Queensland twist.

Brand personality - how our destination brands are portrayed, based on human characteristics

Friendly, welcoming, relaxed, unpretentious, well-rounded.

Brand values

Pride in Brisbane, hospitality, authenticity.

Domestic target markets 

Interstate

The target market for interstate Brisbane campaigns is the Social Fun-seekers market. Social Fun-seekers look for lots of activity and plenty of people to share the fun with. 

Intrastate

The target market for intrastate Brisbane campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends. 

Destination consumer logo

Brisbane Destination Logo

TEQ and RTO campaigns 

Find out about upcoming campaigns and advertising opportunities coordinated jointly by TEQ and Brisbane Marketing for your destination. 

Image library 

If you are a tourism or events industry professional, a member of the media or someone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library

TEQ contact person

Marketing Specialist

Tourism and Events Queensland
Julia Pavey

Email: julia.pavey@queensland.com