Tourism and Events Queensland and Stakeholder plans and strategies guiding the development and promotion of the Gladstone region.

Gladstone Region Destination Tourism Plan

The Gladstone Region Destination Tourism Plan, in articulating the agreed tourism direction for the destination, provides the strategic platform and priority actions for:

  • guiding Tourism and Events Queensland, Gladstone Area Promotion & Development Ltd and other stakeholders' individual planning and programs; and
  • fostering the efficient, effective and coordinated use of resources to grow sustainable tourism development in Gladstone Region to 2020.

Southern Great Barrier Reef Dive Experience Discussion Paper

The Great Barrier Reef is one of the world’s iconic destinations and is one of the 7 natural wonders of the world.

Tourism and Events Queensland, in partnership with the regional tourism organisations of the Southern Great Barrier Reef (SGBR), Bundaberg North Burnett Tourism (BNBT), Gladstone Area Promotion and Development Limited (GAPDL) and Capricorn Enterprise have identified scuba diving as a hero experience within the greater holiday experience.

The SGBR Dive Experience Discussion Paper reviews the current dive market, best practice examples, provides a dive SGBR situation analysis plus development opportunities for the region.

Central Queensland Tourism Opportunity Plan

The Central Queensland Tourism Opportunity Plan (TOP) provides direction for the sustainable development of tourism in the Central Queensland region over the next ten years to 2019.

The TOP aims to:

  • Identify new and upgraded tourism product that meets future visitor expectations and demands; 
  • Identify the need for new investment in infrastructure that supports the ongoing development of tourism; 
  • Provide relevant research based information on tourism supply and demand; and 
  • Provide an agreed focus and mechanism for engagement with tourism industry, infrastructure providers and private investors.