Brand Story

Gold Coast

Famous for fun

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Gold Coast brand to domestic target markets. 

Brand Positioning 

Core promise - what we promise our destination brands will deliver to visitors

Feel the excitement of Australia's endless playground.

Brand personality - how our destination brands are portrayed, based on human characteristics

Fun, vibrant, energetic, outgoing, young at heart.

Brand values 

Pride in the Gold Coast, hospitality, showing visitors a good time.

Domestic target markets 

Interstate

The target market for interstate Gold Coast campaigns is the 'Social Fun-seekers' market. Social Fun-seekers look for lots of activity and plenty of people to share the fun with.  

Intrastate

The target market for intrastate Gold Coast campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.  

Destination consumer logo 

Gold Coast Destination Consumer Logo

 TEQ and RTO campaigns 

Find out about the upcoming campaigns and advertising opportunities coordinated jointly by TEQ and Gold Coast Tourism for your destination.

Image library 

If you are a travel, tourism or events industry professional, a member of the media or someone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library

TEQ contact person 

Marketing Specialist, Gold Coast

Tourism and Events Queensland
Karla Englart

Email: karla.englart@queensland.com