Brand Story

Mackay

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Mackay brand to domestic target markets. 

Brand positioning 

Core promise - what we promise our destination brands will deliver to visitors

Feel the quiet satisfaction of discovering unspoilt nature on a road less travelled.

Brand personality - how our destination brands are portrayed, based on human characteristics

Adventurous, curious, inquisitive, down to earth, unpretentious, not afraid to get a bit dirty, Aussie, patriotic.

Brand values 

Pride in Queensland, authenticity, hospitality, genuine desire to share why we love the area.

Domestic target markets 

The target market for Mackay campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.  

Destination consumer logo 

MKY_Region_Tagline_RGB

TEQ and RTO campaigns 

Find out about the upcoming campaigns and advertising opportunities for your destination.

Image library 

If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to use TEQ's image library. There are thousands of high-resolution images which are easy to search and download, including free generic images.  Search the image library

TEQ contact person

Destination Specialist

Tourism and Events Queensland
Maria Bartlett

Email: maria.bartlett@queensland.com
Phone: 07 3535 5614