Live Australia's story
During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Outback Queensland brand to domestic target markets.
Core promise - what we promise our destination brands will deliver to visitors
Be mesmerised and inspired by Outback Queensland, where the land and the people tell Australia's story.
Brand personality - how our destination brands are portrayed, based on human characteristics
Adventurous, an explorer, down to earth, unpretentious, not afraid to get a bit dirty, proud Australian
Community, connectedness, resilience, respect and reverence for people and the land, practicality, pragmatism
Domestic target markets
The target market for Outback Queensland campaigns is the 'Connector' market. This can be classified further as Older Tourers and Family Holiday-Makers.
Destination consumer logo
TEQ and RTO campaigns
Find out about upcoming campaigns and advertising opportunities coordinated by TEQ and the Outback Queensland Tourism Association.
If you are a tourism or events industry professional, a member of the media or someone seeking professional images for use in the positive promotion of Queensland, you are eligible to access the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library
Marketing Specialist, Outback Queensland
Tourism and Events Queensland
Phone: +61 7 3535 5014