Outback Queensland

Live Australia's story

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Outback Queensland brand to domestic target markets. 

Brand positioning 

Core promise - what we promise our destination brands will deliver to visitors

Be mesmerised and inspired by Outback Queensland, where the land and the people tell Australia's story.

Brand personality - how our destination brands are portrayed, based on human characteristics

Adventurous, an explorer, down to earth, unpretentious, not afraid to get a bit dirty, proud Australian

Brand values

Community, connectedness, resilience, respect and reverence for people and the land, practicality, pragmatism

Domestic target markets 

The target market for Outback Queensland campaigns is the 'Connector' market. This can be classified further as Older Tourers and Family Holiday-Makers.  

Destination consumer logo 

Outback Queensland brand logo

TEQ and RTO campaigns 

Find out about upcoming campaigns and advertising opportunities coordinated by TEQ and the Outback Queensland Tourism Association.

Image library 

If you are a tourism or events industry professional, a member of the media or someone seeking professional images for use in the positive promotion of Queensland, you are eligible to access the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library

Marketing Specialist, Outback Queensland

Tourism and Events Queensland
Amy Merriweather

Email: Amy.Merriweather@queensland.com
Phone: +61 7 3535 5014