Southern Queensland Country
During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations, including the Southern Queensland Country brand, to our domestic target markets.
Core promise - what we promise our destination brands will deliver to visitors
Slow down, breathe deep and enjoy a taste of life in the country.
Brand personality - how our destination brands are portrayed, based on human characteristics
Inquisitive, genuine, friendly, sociable, unpretentious.
Domestic target markets
The target market for Southern Queensland Country campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.
Destination consumer logo
TEQ and RTO campaigns
Find out about the upcoming campaigns and advertising opportunities for your destination.
If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to access TEQ's image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library
TEQ contact person
Marketing Manager, Southern Queensland Country
Tourism and Events Queensland