Southern Queensland Country

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations, including the Southern Queensland Country brand, to our domestic target markets. 

Brand positioning

Core promise - what we promise our destination brands will deliver to visitors

Slow down, breathe deep and enjoy a taste of life in the country.

Brand personality - how our destination brands are portrayed, based on human characteristics

Inquisitive, genuine, friendly, sociable, unpretentious.

Domestic target markets

The target market for Southern Queensland Country campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.  

Destination consumer logo

Southern Queensland Country logo

TEQ and RTO campaigns

Find out about the upcoming campaigns and advertising opportunities for your destination.

Image Library

If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to access TEQ's image library. There are thousands of high-resolution images which are easy to search and download, including free generic images.  Search the image library

TEQ contact person

Marketing Manager, Southern Queensland Country

Tourism and Events Queensland
Karla Englart

Email: karla.englart@queensland.com