Brand Story

Sunshine Coast

Naturally refreshing

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Sunshine Coast brand to domestic target markets.

Brand positioning

Core promise - what we promise our destination brands will deliver to visitors

Feel the revitalising warmth of our beach culture.

Brand personality - 

how our destination brands are portrayed, based on human characteristics

Caring, nurturing, friendly, down to earth, calm, serene, genuine, fresh.

Brand values 

Pride in the Sunshine Coast, hospitality, authenticity, warmth, living and sharing it.

Domestic target markets

The target market for intrastate and interstate Sunshine Coast campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.

Destination consumer logo

Sunshine Coast Queensland Naturally Refreshing

TEQ and RTO campaigns

Find out about upcoming campaigns and advertising opportunities coordinated jointly by TEQ and Visit Sunshine Coast for your destination.

Image library

If you are a tourism or events industry professional, a member of the media or someone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library

TEQ contact person

Marketing Specialist, Sunshine Coast

Tourism and Events Queensland
Julia Pavey

Email: julia.pavey@queensland.com
Phone: +61 7 3535 5482