Townsville North Queensland
Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations during key periods throughout the year. This is a snapshot of how TEQ communicates the Townsville North Queensland brand to domestic target markets.
Core promise - what we promise our destination brands will deliver to visitors
Immerse yourself in hands-on learning about nature in the tropics.
Brand personality - how our destination brands are portrayed, based on human characteristics
Curious, inquisitive, like to learn new things, engaged, involved, active, proud Australian/Queenslander.
Pride in Australia, pride in Queensland, authenticity, hospitality, genuine desire to share what we know.
Domestic target markets
Destination consumer logo
How can operators use the Townsville North Queensland Brand?
TEQ and Townsville Enterprise have developed a Brand Toolkit where you can discover the elements that have been created to tell the world about Townsville North Queensland, Alive with curiosity, including tips, factsheets and downloadable brand assets.
TEQ and Townsville Enterprise campaigns
Find out about the upcoming campaigns and advertising opportunities for Townsville North Queensland.
If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the TEQ image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library.
TEQ contact person
Senior Marketing Specialist, Tropical North Queensland
Tourism and Events Queensland
Phone: 07 3535 5286