Plans and Strategies
Whitsundays Regional Snapshot
This snapshot report provides an overview of visitors to the Whitsundays, with high-level details including where they came from, why they came and what they spent during their visit. Changes over time, drivers of change and insights into trends are also included.
Whitsundays Destination Tourism Plan
Whitsundays residents have their say on tourism
Whitsundays operator uptake of environmental initiatives
Whitsundays Tourism Opportunity Plan
The purpose of the The Whitsundays Tourism Opportunity Plan (TOP) is to provide direction for the sustainable development of tourism in the Whitsunday region.
This document is an update of the Mackay Whitsundays Regional Tourism Investment and Infrastructure Plan (RTIIP) 2006-2016. This particular document however, relates only to the Whitsundays region (a separate document has been developed for the Mackay region).
The original Mackay Whitsunday RTIIP was the very first created in Queensland. This new document focuses on the priority catalyst projects for the Whitsunday region as determined in consultation with the Queensland State Government, Whitsunday Regional Council, Whitsundays Marketing and Development, Regional Development Australia Mackay Whitsunday Issac (RDA) and industry. This reflects the change in priorities over the last five years and also notes that some of the existing catalyst projects identified in the previous RTIIP have already been completed.
The plan aims to:
- Identify new and upgraded tourism product that meets future visitor expectations and demands;
- Identify the need for new investment and infrastructure that supports the ongoing development of tourism;
- Provide relevant research-based information on tourism supply and demand; and
- Provide an agreed focus and mechanism for engagement with the tourism industry, infrastructure and private investors.
Key projects that have been identified include an Airlie Beach flow rider attraction, Airlie Beach Community, Event and Conference venue and the Whitsundays Dive Wreck Trail.