Destination Hero Experiences

In partnership with Regional Tourism Organisations and other key tourism stakeholders, Destination Hero Experiences have been identified for each of Queensland’s thirteen destinations.

Hero Experiences are the ‘essence’ of a destination and are those:

  • world-class iconic experiences that provide a destination with a real competitive advantage over other destinations
  • experiences that focus on what is truly unique or memorable or engaging about a destination
  • experiences which meet the needs of our target markets

Focusing on the Destination Hero Experiences provides an opportunity to:

  • respond to the demands of our domestic and international visitors
  • gain a competitive advantage over other destinations
  • focus the efforts of tourism stakeholders and create partnerships

View and download queensland hero experiences