Torres Strait Islander and Aboriginal cultures provide Queensland with two distinct Indigenous cultures, and a significant opportunity to build a strong advantage over competitor destinations. Tourism and Events Queensland (TEQ) focuses on driving demand through efforts in Indigenous tourism experience development and marketing. In addressing supply, TEQ works in partnership with government and industry to create an environment conducive to stimulating Indigenous tourism product and event development, tangible business growth opportunities for existing operators, and expanded employment opportunities across the industry.
The Queensland Aboriginal and Torres Strait Islander Experiences Guide features Queensland’s best Indigenous accommodation, tours, attractions and events, and is a useful brochure for traveller’s wishing to immerse themselves in Indigenous culture.
Tourism Australia’s Indigenous Tourism Champions
The Indigenous Tourism Champions are a selection of export ready businesses offering experiences delivered by Aboriginal or Torres Strait Islander people. To be included as a ‘Champion,’ businesses must be nominated by TEQ and then meet the stringent criteria of membership. This process ensures that all Indigenous Tourism Champions are able to deliver a quality experience that meets the needs and expectations of trade and international visitors.
The Champions offer a diversity of experiences which have immense appeal and leave a lasting impression.
The Indigenous Tourism Champions aim to demonstrate that small business operators and Indigenous tourism operators in particular, are reliable business partners with strong industry knowledge who can make a valuable contribution to wholesale and inbound programs.
Tourism Indigenous Employment Champions Network
The QTIC Tourism Indigenous Employment Champions Network, supported by The Star Entertainment Group, aims to support tourism employers to engage and manage Indigenous employees. The project is the first of its kind in Queensland and aims to increase operators’ awareness of how to encourage and maintain increased participation of Indigenous Australians within the mainstream tourism industry.
The Network is a group of volunteer tourism operators that have exhibited best practice in the recruitment and retention of Indigenous employment. Together with the Champions, QTIC have developed a range of resources for tourism operators, presented at numerous industry conferences, facilitated industry forums, provided tourism industry career path information to Indigenous students and job seekers, and identified Indigenous employment placements within the industry.