Indigenous Tourism

Torres Strait Islander and Aboriginal cultures provide Queensland with two distinct Indigenous cultures, and a significant opportunity to build a strong advantage over competitor destinations. Tourism and Events Queensland (TEQ) focuses on establishing and marketing sustainable Indigenous tourism experiences and destinations, and integrating Indigenous people into all facets of the greater tourism system.

Involving Indigenous people in tourism in Queensland will:
  • Present our Indigenous people as the traditional custodians of Australia
  • Provide sustainable Indigenous tourism businesses and signature experiences
  • Connect mainstream tourism with Indigenous people
  • Target priority markets with experiences that match demand
  • Incorporate Indigenous culture and people into our visitor experiences to grow destination appeal
Aboriginal Tourism Experience

Indigenous Tourism Champions Program

The Indigenous Tourism Champions Program (ITCP) is a collaborative national program instigated by Tourism Australia and Indigenous Business Australia with involvement and support from the State and Territory Tourism Organisations. The program looks to build a reputation of reliability and consistent quality in service delivery. The ITCP is achieving this through selective product marketing that has met stringent criteria, ensuring that the businesses being promoted are able to meet the needs and expectations of trade and the international market.

The ICTP assists export-ready Indigenous tourism businesses to meet the needs of the international market via a cohesive and collaborative national program. The program provides access to business development specialists, targeted funding, and international and trade marketing for selected Indigenous cultural tourism businesses. Tourism Australia has a full updated list of Indigenous Tourism Champions Profiles.

QTIC Tourism Indigenous Employment Champions Program

The QTIC Tourism Indigenous Employment Champions Network aims to increase awareness amongst tourism operators on ways to encourage and maintain increased participation by Indigenous Australians within the mainstream tourism industry. The Network is a group of volunteer tourism operators that have exhibited best practice in the recruitment and retention of Indigenous employment. Together with the Champions, QTIC have provided tourism industry career path information to Indigenous students and job seekers, identified Indigenous employment placements within the industry and developed a range of resources for tourism operators including compiling a directory of Indigenous Services and Programs in Queensland.