Best Job In The World
Widely regarded as one of the most successful tourism campaigns of its kind, the Best Job in the World broke new ground in creative marketing for all the right reasons. Launched in January 2009, the campaign offered one lucky candidate a six-month dream job - Caretaker for the Islands of the Great Barrier Reef.
More than 35,000 applications were received from over 200 countries. The campaign generated more than $430 million in estimated global public relations value, with approximately 8.6 million website visits and garnered international news coverage from outlets such as CNN, BBC, Sky News and Time Magazine. The campaign won a swag of awards including seven awards at the Cannes Lions International Advertising Festival. The Best Job in the World was also inducted into the PR News Platinum PR Awards Hall of Fame in 2014.