Tourism and Events Queensland is working alongside Tourism Australia to leverage the Great Barrier Reef through the ‘There’s Nothing Like Australia’ Aquatic and Coastal campaign. Tourism Australia launched its new $40 million multi-platform global marketing campaign, which highlights the country’s world-class aquatic and coastal experiences.
For more information visit tourism.australia.com
How to get involved
TEQ has developed an Aquatic and Coastal Fact Sheet for Queensland tourism businesses providing tips on how to get involved and to support the campaign.
TEQ closely monitors the #thisisqueensland and #greatbarrierreef hashtags on social media channels. Share individual pieces of content through your own channels and use these hashtags to allow TEQ to quickly and easily share your content.
Marketing campaigns and advertising
In November 2016, Queensland's new creative platform was launched in Australia with roll out in key international markets from early 2017. This new campaign focuses on the connection between our people and our place with an invitation from locals extended through the line 'I know just the place'.
For more information visit the Brand Queensland page.
TEQ undertakes advertising campaigns throughout the year, check in regularly for updates and information on Marketing Opportunities.