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Chinese trade mission to bolster interest in Queensland travel

Queensland’s world-class tourism experiences will be on show in Hangzhou, China this week with a delegation of tourism operators travelling as part of a Tourism and Events Queensland (TEQ) trade mission.

TEQ Chief Executive Leanne Coddington said the 2017 Queensland on Tour Greater China mission would host a group of 56 tourism operators, representing 44 companies in market from 15-18 March 2017.

“This trade event will facilitate further business opportunities for tourism operators within China, Queensland’s most valuable international market,” Ms Coddington said.

“In 2016 we experienced significant growth from the mainland China market with a 21 per cent increase in visitors to Queensland, injecting more than $1 billion in visitor expenditure to the state’s economy.

“The trade mission also supports the strategic priorities outlined in the Queensland Asia Tourism Strategy 2016-2025.

“Our goal is to make Queensland the number one Australian destination of choice for Asian travellers and see an increase in overnight visitor expenditure from Asian markets to $6.8 billion.

“Having such a strong number of key operators represent the state in the Greater China market strengthens connections and showcases the best Queensland experiences on offer.”

The tourism operators participating in the 2017 Queensland on Tour Greater China mission will have one-on-one meetings with up to 100 key trade partners; gain market insights through an industry forum and market update; engage with strategic partners and stakeholders; provide training to 100 front-line agency staff; and build on new and existing partnerships through networking opportunities.

The mission follows a year of growth in aviation access from Greater China to Queensland and will coincide with a key promotional period in market, with campaigns set to run in partnership with Hong Kong Airlines, China Southern Airlines, China Eastern Airlines, Singapore Airlines (including SilkAir), EVA Air, and Qantas.

Queensland businesses taking part in the mission include: 

  • Airlie Beach Hotel (Whitsundays)
  • Big Cat Green Island Reef Cruises (Cairns and the Great Barrier Reef)
  • Brisbane Airport Corporation (Brisbane)
  • Brisbane Marketing (Brisbane)
  • Cafe China Seafood Restaurant and Express (Cairns and the Great Barrier Reef)
  • Cairns Colonial Club Resort (Cairns and the Great Barrier Reef)
  • Catch a Crab (Gold Coast)
  • Cherrabah Resort (Southern Queensland Country)
  • Currumbin Wildlife Sanctuary (Gold Coast)
  • Daydream Island Resort and Spa (The Whitsundays)
  • Dreamworld and SkyPoint (Gold Coast)
  • Fraser Island Kingfisher Bay Resort Group (Fraser Coast)
  • Gold Coast Tourism (Gold Coast)
  • GSL Aviation – (The Whitsundays and Cairns and the Great Barrier Reef)
  • Hamilton Island (The Whitsundays)
  • Harbour Town Outlet Shopping Centre (Gold Coast)
  • Hartley's Crocodile Adventures, Kuranda Koala Gardens and Birdworld Kuranda (Cairns and the Great Barrier Reef)
  • Hot Air Balloon Gold Coast and Cairns (Gold Coast and Cairns and the Great Barrier Reef)
  • Lone Pine Koala Sanctuary (Brisbane)
  • Mantra Group (Queensland)
  • Mount Nathan Winery (Gold Coast)
  • Nautilus Aviation (Cairns and the Great Barrier Reef)
  • Oaks Hotels and Resorts (Queensland)
  • O'Reilly's Rainforest Retreat (Gold Coast)
  • Pacific Fair Shopping Centre (Gold Coast)
  • Quicksilver Group (Cairns and the Great Barrier Reef)
  • Raging Thunder Adventures (Cairns and the Great Barrier Reef)
  • Seawalker Green Island (Cairns and the Great Barrier Reef)
  • Shangri-la Hotel, The Marina Cairns (Cairns and the Great Barrier Reef)
  • Skydive Australia (Queensland)
  • Skyrail Rainforest Cableway (Cairns and the Great Barrier Reef)
  • Sunlover Reef Cruises and Hides Hotel Cairns (Cairns and the Great Barrier Reef)
  • Tangalooma Island Resort (Brisbane)
  • The CaPTA Group (Cairns and the Great Barrier Reef)
  • The Star Gold Coast (formerly Jupiters) (Gold Coast)
  • Tourism Kuranda (Cairns and the Great Barrier Reef)
  • Tourism Tropical North Queensland (Cairns and the Great Barrier Reef)
  • Tourism Whitsundays (The Whitsundays)
  • Tropical Fruit World (Gold Coast)
  • Dundees Restaurant on the Waterfront (Cairns and the Great Barrier Reef)
  • Village Roadshow Theme Parks (Gold Coast)
  • Visit Sunshine Coast (Sunshine Coast)
  • Watermark Hotel and Spa Gold Coast (Gold Coast)
  • Whales in Paradise (Gold Coast)