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$5.5 million for Queensland tourism and events projects

Queensland’s Regional Tourism Organisations will invest almost $5.5 million in 17 projects that will promote our state’s iconic tourism destinations.

Minister for Tourism and Major Events Kate Jones said the annual Contestable Grants Funding Scheme, administered by Tourism and Events Queensland, would support the state’s Regional Tourism Organisations (RTO) in leveraging local opportunities. 

“The successful applications focus on marketing, experience development, industry and community collaboration, as well as achieving value-for-money through contributions from regional partners,” Ms Jones said.

“The Palaszczuk Government will invest more than $2.8 million in contestable grant funding through this year’s program, which will be complemented by an almost $2.7 million commitment from regional partners.

“Examples of projects include a Gold Coast marketing campaign to increase visitation from key interstate markets such as Sydney and a retail activation in Tokyo to promote travel to Cairns and the Great Barrier Reef.

“The Palaszczuk Government is committed to growing tourism in partnership with industry and these projects will play a vital role in promoting the state’s destinations, driving visitation, supporting jobs and fostering community pride,” Ms Jones said.

List of successful projects

RTO

Project

Contestable funding

Regional contributions

Brisbane Marketing

World Science Festival Brisbane Project

$59,915

$59,915

Greater Brisbane Pathway to Purchase Campaign

$320,000

$270,000

Ipswich Australian Tourism Data Warehouse Product Innovation

$35,200

$25,200

Total

$415,115

$355,115

Bundaberg North Burnett Tourism

Bundaberg Turtle Experience

$95,000

$95,000

Total

$95,000

$95,000

Fraser Coast Opportunities

Australia's Nature Coast Partnership Strategy Implementation

$140,000

$135,000

Total

$140,000

$135,000

Gladstone Area Promotion and Development Limited

Southern Great Barrier Reef Sandstone Stories

$30,000

$25,000

Total

$30,000

$25,000

Gold Coast Tourism Corporation

Sydney campaign

$520,000

$520,000

It’s Live on the Gold Coast

$280,000

$280,000

Total

$800,000

$800,000

Outback Queensland Tourism Association

Outback Mates

$197,320

$178,070

New Zealand Drive Market – Outback Queensland Tourism Association and Southern Queensland Country Tourism Collaboration

$45,612

$39,075

Total

$242,932

$217,145

Sunshine Coast Destination Limited

New Zealand Vacation Migration

$90,000

$90,000

Total

$90,000

$90,000

Southern Queensland Country Tourism

Autumn Campaign 
Phase IV

$188,253

$158,659

Total

$188,253

$158,659

Townsville Enterprise Limited

It’s Live in Townsville North Queensland

$189,175

$218,525

Total

$189,175

$218,525

Tourism Tropical North Queensland

Tropical North Queensland Domestic Campaign 2015-16 “Beyond Paradise”

$190,000

$190,000

Cairns and Great Barrier Reef Pop-up Shop – Japan

$280,750

$245,750

Race to the World Championships

$76,500

$75,000

Total

$547,250

$510,750

Whitsundays Marketing & Development Ltd

Whitsundays True Colours – Australian Geographic Partnership

$66,000

$66,000

Total

$66,000

$66,000

Total investment(including regional contributions)

$5,474,919