Gold Coast to host $50 million Chinese business event
The Gold Coast will host one of Australia’s biggest ever business events when more than 8,000 employees from Chinese company, Infinitus, come to Queensland in 2018.
Tourism and Major Events Minister Kate Jones was in Guangzhou to announce the Gold Coast had won the week-long business event that would generate more than $50 million for the state.
“Gold Coast Business Events collaborated with Tourism and Events Queensland and Tourism Australia to beat national and international competition for the staff incentive program of Infinitus, one of China’s largest personal health care companies,” Ms Jones said.
“This will be one of the largest conference groups to visit Australia, and the biggest the Gold Coast has ever hosted.
“Our state is also one of China’s favourite business and holiday destinations.
“Travellers from China make up our largest international visitor market and we are honoured to be able to host so many visitors to Queensland.
“In the last year more than 280,000 Chinese visitors travelled to the Gold Coast alone, making the city one of the favourite destinations in Queensland.”
Ms Jones said securing this event offered a great opportunity to showcase the Gold Coast and the state as a premier tourism and events destination.
“The Infinitus China program will bring thousands of Chinese business delegates to Queensland and showcase our diverse tourism experiences to the growing China market,” she said.
“This is a great example of collaboration between Tourism and Events Queensland, Tourism Australia and Gold Coast Tourism to secure a major business event for Queensland and grow our tourism industry.”
Infinitus General Manager spokesperson Mr Jacky Hu said company representatives were looking forward to working with Queensland to create a memorable experience for delegates.
“We are truly amazed at the endless choices we have to help us put together a one-of-a-kind business travel incentive holiday for our delegates. Already, we are very impressed by the attentiveness of Tourism Australia and Gold Coast Tourism,” Mr Hu.