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Gold Coast to host Australia's largest tourism trade show in 2016

Organised by Tourism Australia and supported by Tourism and Events Queensland and Gold Coast Tourism, the annual event brings together 600 overseas travel buyers from more than 30 countries to meet with around 1,200 Australian tourism operators.

Minister for Tourism and Major Events, Kate Jones, said hosting ATE in 2016 presented an important opportunity to showcase the Gold Coast, a destination regarded as Australia’s tourism playground, to the world’s travel industry.

“This event will enable Queensland tourism businesses to connect with influential international travel buyers and provide a significant opportunity to profile Queensland’s best tourism experiences first-hand,” Minister Jones said.

“Queensland’s tourism industry demonstrated its ability to host the most successful ATE on record in Cairns in 2014, according to international buyers, a deciding factor which led to the State securing the event for the second time in recent years.

“The benefits of hosting ATE16 will extend beyond the Gold Coast with several Queensland destinations having the opportunity to host pre and post tours for delegates.

“Boosting Queensland’s reputation as a premier tourism destination is a key priority for the Palaszczuk Government because we know a growing tourism sector means jobs for Queenslanders.”

Tourism Australia, Managing Director John O’Sullivan said it was great to see Australia's premier trade event for attracting international tourism business returning to one of Australia's key regional tourism destinations after the overwhelming success of the ATE14 event in Cairns.

"With its iconic beaches, stunning hinterland and fun theme parks, the Gold Coast will provide a spectacular setting for Australia’s tourism industry to showcase their products directly to tourism wholesalers and retailers from around the world,” Mr O’Sullivan said.

CEO of Gold Coast Tourism, Martin Winter said ATE unquestionably represents the single largest opportunity in 2016 for the city and our tourism industry to showcase itself to key influencers of the global travel industry.

“Gold Coast Tourism is delighted to partner with Tourism Australia and Tourism and Events Queensland to ensure these international travel buyers, media and our Australian tourism colleagues fully experience the fun, excitement and warm hospitality that the Gold Coast is famous for.”

Emma Smith (Minister Jones’ Office) 0417 405 879