New tourism campaign encourages Queenslanders to book a turtle experience
Queenslanders are being encouraged to travel to the Southern Great Barrier Reef to experience the annual turtle season, one of the state’s signature eco-tourism encounters.
Tourism and Events Queensland (TEQ) Chief Executive, Leanne Coddington, said to mark the start of turtle season Brisbane’s South Bank had a taste of Bundaberg yesterday, a destination renowned for turtle encounters that were unmatched anywhere in Australia.
“Witnessing turtle nesting and hatchings at the Mon Repos Regional Park is a must-do Queensland experience, with more than 27,000 visitors booking a turtle encounter during last year’s season,” Ms Coddington said.
“Helping kick off the season South Bank’s Streets Beach was transformed by world class sand sculptors, Sand in Your Eyes, with a tourism campaign currently in market until March promoting the destination and turtle season and working to boost these visitor numbers.
The campaign is a joint initiative of Bundaberg North Burnett Tourism (BNBT) and TEQ, designed to showcase the destination and eco-tourism experience, which won the destination marketing category at this year’s Australian Tourism Awards.
Ms Coddington said promoting eco-tourism experiences, such as Queensland’s annual turtle season, recognised that nature-based experiences lie at the heart of many of Queensland’s visitor attractions.
“The marketing campaign is supported by TEQ's regional tourism organisation Contestable Grants Funding program and is an example of how TEQ is working in partnership with industry to grow tourism in Queensland,” she said.
“Tourism is an important industry for the Southern Great Barrier Reef region, contributing $1.6 billion to the economy and supporting approximately 15,700 jobs.”
The Southern Great Barrier Reef welcomed almost 2.1 million visitors in the year to June 2015, up 15 per cent on the year prior.
BNBT General Manager, Katherine Mergard, said Bundaberg North Burnett was very fortunate to have one of the world’s great nature based experiences in the region.
“The rangers and volunteers at Mon Repos not only help to protect and support the largest concentration of nesting marine turtles on the eastern Australian mainland, but invite visitors to be part of this,” Ms Mergard said.
“This turtle campaign is critical in reinforcing Bundaberg North Burnett as the best place to learn about and experience sea turtles.”
To view the campaign or book a Queensland turtle encounter visit www.queensland.com/turtles.
Tourism and Events Queensland - 0426 261 381