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Queensland extends it's live events calendar into New Zealand

Queensland will promote its hugely successful It’s Live! in Queensland major events calendar throughout New Zealand for the first time.

The calendar, which drives $460 million in economic impact, will be promoted through New Zealand, the state’s second largest visitor market, to inspire more travellers to experience Queensland and some of the world’s best live events in the best destinations.

Tourism and Events Queensland (TEQ) CEO Leanne Coddington launched the calendar for the first time outside of Australia in Auckland today.

The marketing push comes on the back of Queensland securing pool matches and the semi-final and final of next year’s Rugby League World Cup and the new Brisbane Global Tens tournament featuring all five Kiwi Super Rugby teams. 

“Major events are an integral part of our brand and we know New Zealanders are passionate about supporting their country and major events,” Ms Coddington said.

“With the Rugby League World Cup and the Brisbane Global Tens a big part of the calendar, along with many other sporting, cultural, arts and music events, we are certain it will be very popular with the New Zealand audience.

“The It’s Live! In Queensland calendar offers New Zealanders another reason to come to Queensland aside from our amazing all-year climate, world class reefs, beaches and islands, tropical rainforests, food and wine, shopping and amazing cities.”

The It’s Live! in Queensland calendar will be promoted across New Zealand through print, TV, digital, cinema and social media.

“The It’s Live! in Queensland calendar features 66 major events across the State,” Ms Coddington said. “We want to inspire New Zealanders to experience Queensland, the best address on earth, and events are a key part of any visitor experience to our State.”

The calendar of events showcases a diverse suite of lifestyle, music, sport, food and wine, festivals, and arts and cultural events throughout Queensland.

“The calendar profiles a number of exciting events for 2016-17 including the Rugby League World Cup final, Brisbane Global Tens, CMC Rocks Qld, World Science Festival Brisbane and the Supercars Championship,” Ms Coddington said.

For more information on Queensland’s calendar of events, visit Queensland.com/events

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