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Queensland tours Continental Europe to promote the State’s holiday experiences

Twenty-two Queensland tourism operators travelled across Continental Europe to sell the State’s unrivalled holiday experiences as part of Tourism and Events Queensland’s (TEQ) Queensland on Tour roadshow.

The delegation met with more than 300 key international tourism trade partners in Germany, Italy and Switzerland in a bid to inspire more Europeans to visit Queensland.

TEQ Chief Executive Officer, Leanne Coddington, said the week-long roadshow enabled Queensland businesses to showcase their product first-hand to travel agents, product managers, wholesalers, airlines, trade media and front line reservation staff.

“Queensland on Tour Europe is a chance to raise the profile of Queensland’s experience offering to the travel industry in Continental Europe,” Ms Coddington said. 

“The travelling delegation includes tour operators, accommodation providers, island resorts and a number of Queensland’s Regional Tourism Organisations.

“These operators live and breathe Queensland tourism and there’s no better way to tell our story than from the locals themselves.”
 
Ms Coddington said the most recent international visitation results for Europe, including the UK, had risen over the past year. 

“Queensland welcomed almost 527,000 visitors from Europe and the UK in the year ending September 2016, an increase of two per cent,” Ms Coddington said.

“Establishing and strengthening relationships with tourism trade partners in key international markets like Europe is critical to growing this number.”

Ms Coddington said TEQ was also running two additional trade events in the United Kingdom and Nordic regions on the back of Queensland on Tour Europe 2017.

“The operators will continue on a two-day trip to Copenhagen and London from 18-19 January, providing further sales and training opportunities with trade partners in those cities,” Ms Coddington said.     

The 2017 Queensland on Tour Europe roadshow will take place from 11-18 January 2017 and travel to, Zurich, Milan, Allgäu, Nüremberg and Düsseldorf.

Queensland product attending Queensland on Tour Europe 2017:

Queensland Product   Region
Emporium Hotels  Brisbane
Fraser Coast Tourism and Events  Fraser Coast
DR Tourism   Fraser Coast
*Kingfisher Bay Resort Group  Fraser Coast
Capricorn Enterprise    Southern Great Barrier Reef
Tourism Noosa   Sunshine Coast
Great Beach Drive 4WD Tours  Sunshine Coast
Rainbow Ocean Palms Resort  Sunshine Coast
Visit Sunshine Coast  Sunshine Coast
Noosa Residences  Sunshine Coast
Thala Beach Nature Reserve Tourism  Tropical North Queensland
Tourism Port Douglas Daintree Tourism   Tropical North Queensland
Jungle Surfing Canopy Tours Tourism   Tropical North Queensland
The Reef House & Spa Tourism   Tropical North Queensland
Tourism Tropical North Queensland Tourism  Tropical North Queensland
Castaways Tourism  Tropical North Queensland
Hartley's Crocodile Adventures, Kuranda Koala Gardens and Birdworld Kuranda Tourism   Tropical North Queensland
Coral Expeditions Tourism   Tropical North Queensland
Tourism Whitsundays   Whitsundays
Coral Sea Resort   Whitsundays
Cruise Whitsundays and Awesome Whitsundays  Whitsundays
*Hamilton Island  Whitsundays

* Operators not continuing on the trade mission to Copenhagen and London at the conclusion of Queensland on Tour Europe 2017.


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