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Queensland tourism to shine on India Travel Mission

A delegation of 16 Queensland tourism businesses will visit India this weekend as part of a national trade mission in an effort to grow the State’s share of Indian travellers.

The Tourism Australia India Travel Mission (ITM) will take place in Bangalore, India from 27-30 August.
 
Tourism and Events Queensland (TEQ) Chief Executive, Leanne Coddington, said the mission would give participating operators the chance to establish and grow business relationships with key Indian travel agencies and tour operators.
 
“Queensland tourism businesses will engage with key travel trade representatives from the Indian cities of Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Ludhiana, Orissa, Surat, Nagpur and Pune,” Ms Coddington said.
 
“The Queensland tourism businesses in attendance range from an island resort to accommodation providers, tour operators and theme parks.
 
“The mission will provide businesses with an opportunity to develop relationships with Indian travel agents which will create ongoing benefits for our industry.
 
“Following the event, TEQ will conduct trade workshops in Chennai and New Delhi from 31 August-1 September which will see 13 Queensland tourism businesses provide training to 220 frontline Indian travel agents on their tourism products.”
 
Ms Coddington said Queensland was a popular destination for Indian travellers.
 
“India represents a growing international visitor market for Queensland with the State welcoming 50,000 Indian travellers in the year to March 2015, a 21 per cent increase on the year prior,” she said. 
 
“In addition, Indian visitors increased spending on their visits to more than $123 million.
 
“Our aim is to build on recent momentum and grow this valuable inbound visitor market for Queensland. 
 
“TEQ has a presence in-market to work closely with trade partners throughout the year to market Queensland holidays. 
 
“Recent marketing activity includes a social media campaign in June which promoted Cairns and the Great Barrier Reef, supporting new SilkAir flights between Cairns and Singapore, a major transfer hub for Indian travellers.
 
“Similar digital and print activity will take place, promoting Singapore Airlines and SilkAir flight deals to Cairns and the Great Barrier Reef in September, targeting India’s winter holiday season.”
 
ITM follows a successful familiarisation and workshop program, led by TEQ in November 2014, which brought 30 Indian senior travel agents and trade media to Queensland to experience tourism products first hand.
 
Further information
TEQ – 3535 5673
 
Queensland tourism businesses participating in ITM include:
Big Cat Green Island Reef Cruises (Tropical North Queensland)
Currumbin Wildlife Sanctuary (Gold Coast)
Dreamworld, Whitewater World and SkyPoint (Gold Coast)
Hamilton Island (Whitsundays)
Holiday Pacific Pty Ltd (Gold Coast)
Hot Air Balloon Cairns & Gold Coast
Hotel Grand Chancellor Australia (multiple Queensland destinations)
Mantra Group (multiple Queensland destinations)
Nautilus Aviation (Tropical North Queensland and Townsville North Queensland)
Oaks Hotels and Resorts (multiple Queensland destinations)
Paradise Jet Boating (Gold Coast)
Skydive Australia (Tropical North Queensland)
Sunlover Reef Cruises (Tropical North Queensland)
Tjapukai Indigenous Cultural Experiences (Tropical North Queensland)
Village Roadshow Theme Parks (Gold Coast)
Wel-Travel Australia Pty Ltd (Gold Coast)