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TEQ appointment: International Director - China, Hong Kong, Taiwan

Tourism and Events Queensland (TEQ) has appointed Charley Shen as International Director - China, Hong Kong and Taiwan. 

Mr Shen joins TEQ from Tourism Western Australia where he has been Country Manager - China for the past three years. 

TEQ Chief Executive Officer Leanne Coddington said Mr Shen would join the organisation with a vast array of knowledge. 

“We welcome Charley to the TEQ team having previously held positions with Tourism Queensland, as Deputy International Director - China, Hong Kong and Taiwan; Regional Marketing Manager – China, Hong Kong and Taiwan; and Marketing Manager between 2006 to 2012,” Ms Coddington said. 

“Charley will commence as International Director - China, Hong Kong and Taiwan on September 20 in TEQ’s Shanghai office and brings with him a substantial wealth of experience from across the three markets, a strong network of trade and airlines contacts and an in-depth knowledge of the Australian tourism landscape. 

“I congratulate Charley on his new role at TEQ and look forward to continuing to work very closely with the China, Hong Kong and Taiwan team.”

Mr Shen said: “It’s an absolute honour to re-join TEQ where I find myself standing on the shoulder of a giant. The team has achieved so much under the guidance of TEQ Executives and in-market senior leaders in the past.”

“To continue the success story and bring it to the next level with the legendary team in Greater China will be my goal and strong commitment.”

Mr Shen replaces Dr Grace Pan in the International Director position, with Dr Pan recently assuming the role of Director Strategic Development and Research, based in TEQ’s Brisbane office, after five years leading the TEQ China, Hong Kong and Taiwan team. 

Ms Coddington recognised Dr Pan for her contribution in growing visitation from China, Hong Kong and Taiwan to Queensland, and also thanked Acting International Director April Sheng, who has been promoted to a senior position within the team.

“April has done an exceptional job and as such has been promoted to a senior role to work with Charley as we encourage more travellers to experience Queensland, the best address on earth,” Ms Coddington said.

“This is a well-earned promotion, acknowledging the significant contribution April has made as Acting International Director, delivering key campaigns across the markets and maintaining strong engagement with trade and industry over the past five months. 

“This is an exciting time for TEQ’s Greater China team, which is geared for continued success in the future.”

ENDS