TEQ support for events
Events generate enormous economic and social value for local communities, and bring people together to explore Queensland’s unforgettable experiences. Whether they are sporting, health and lifestyle, art, cultural or business, each event celebrates the Queensland story and helps sell our state to the world. Tourism and Events Queensland (TEQ) works collaboratively with government, industry and destination partners to identify, attract, develop and promote successful events in Queensland.
The TEQ Events Strategy 2025 provides a framework to create a sustainable Queensland Events Calendar (the 'It's Live! in Queensland' events calendar) that ensures government investment is prioritised; events are integrated into both experience and destination marketing initiatives; required economic and social outcomes are met; and events continue to drive growth to achieve superior results against investment objectives.
Events supported by TEQ meet all the following objectives which are mandated in the Tourism and Events Queensland Act 2012:
• Contribute to the Queensland economy;
• Attract visitors to Queensland;
• Enhance the profile of Queensland; and
• Foster community pride in Queensland.
TEQ invests in and/or supports events across three major program groups:
- Queensland Destination Events Program (QDEP)
- Major Event Investment
- Business Events
There is also a special event fund to support the Year of Indigenous Tourism in 2021.
The Queensland Destination Events Program is designed to recognise the crucial link between events and the destinations in which they are staged. The objectives of the QDEP are to:
- Generate local economic activity and development in the host destination;
- Attract external visitation to the destination;
- Drive social and community outcomes for the host destination, noting the important link between community outcomes and economic benefits; and
- Enhance the profile of the host destination.
TEQ works collaboratively with government, industry and Queensland destination partners to identify, attract, develop and promote major events in Queensland that deliver significant value against each of the following four outcomes:
- Contribute to the Queensland economy;
- Attract visitors to Queensland;
- Enhance the profile of Queensland; and
- Foster community pride in Queensland.
TEQ classifies major events as either one-off or recurring sporting, lifestyle, entertainment, cultural or design events that have the potential to deliver significant value against each of the four outcomes listed above.
If your organisation is seeking to apply for major event investment from TEQ, you must demonstrate your event's ability to deliver significantly against TEQ's major event investment outcomes.
To do this, the first step is to complete and submit TEQ's major events funding checklist. Once completed, the checklist will immediately inform you of your event's potential eligibility and also provides an overview of the type of detailed information required for TEQ to consider major event investment.
Should your event be eligible, TEQ's events team will contact you with information on how to submit a full application.
Click here to complete the major events funding checklist.
If you are bidding to host a business event in Queensland, it may be eligible for Business Event Funding through TEQ's Acquisition and Leveraging Fund.
TEQ is administering a $200,000 Year of Indigenous Tourism Festivals and Events Fund to provide strategic support to grow existing events and festivals that showcase Aboriginal and Torres Strait Islander Culture in 2021. Read more.
To see the details of events being held in Queensland, please visit Queensland.com.
For further information on event support, contact TEQ.