Strategic focus on Asia
Tourism and Events Queensland (TEQ)’s Queensland Asia Tourism Strategy 2016-2025 will put the State’s tourism industry at the forefront of understanding and meeting the needs of the new Asian traveller. It is the platform for Queensland tourism operators, regional tourism organisations, local governments and industry partners to make use of and get involved in.
TEQ has an aspirational goal of making Queensland the leading Australian destination in market share, reputation and experience delivery for Asian travellers, including Chinese visitors.
China is the largest and most valuable international visitor market for the state and in the year ending March 2020, 397,000 Chinese visitors spent almost $1.3 billion in Queensland.
Fact Sheets on the China Market
Tourism and Events Queensland has researched and developed Fact Sheets to improve understanding of the Chinese traveller and capacity to attract Chinese visitors. The Fact Sheets explore the Chinese culture as well as their preferred travelling needs and experiences. See the Fact Sheets.
Unlock the Spend Potential of Chinese Travellers
Tourism operators in Queensland offering UnionPay, Alipay and WeChat Pay to Chinese travellers increase the ability to maximise visitor spend from Chinese travellers. Learn how you can accept these payment platforms or maximise the marketing opportunities available - See these resources.
Digital Marketing for the China Market
Through the Digital Ready program you can view the recording of Digital Marketing for the China Market, a workshop video that will help you learn how to attract Chinese independent travellers via your website and online marketing activity. Digital Marketing for the China Market covers web design and hosting, search engine marketing, mobile, social media and more. View the workshop video.