Our vision

Inspiring the world to experience the best address on Earth.


Who are we?

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's leading marketing, destination and experience development and major events agency.

In partnership with government, regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland's tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.


Our Mission

We are a consumer-led experienced-focused and destination-delivered organisation that connects people and places like never before through innovation and collaboration with the tourism and events industry.

TEQ's responsibilities

  • Marketing Queensland and its world-class destinations
  • Building unique and appealing tourism experiences
  • Identifying, attracting, developing and marketing major events for the state
  • Researching and analysing tourism in Queensland


Our values

Lead together

Guided by the Minister for Tourism and Major Events, and the TEQ Board, we are clear on purpose, direction, and priorities, and our team is empowered to implement.

One team

We work in partnership with our teammates and always act for the good of the whole.

Agile and responsive

We embrace emerging trends and opportunities. To thrive in competitive industry environment we are proactive, flexible and adaptable.

Go beyond 

We are creative, innovative and solutions-driven. We strive for continuous improvement and make a difference where it really counts for Queensland.


Tourism landscape

Tourism is:

  • a $25 billion industry
  • Supports more than 225,000 Queensland jobs

Global reach

We have a presence in 13 strategically important international markets including Greater China, Europe, the United Kingdom, Asia, India, the Americas and New Zealand.