Queensland's first ever Connecting to Asia Forum was held at the Cairns Convention Centre on Thursday 25 August 2016. The forum brought together tourism industry representatives, government ministers and key stakeholders to discuss priorities and identify opportunities to maximise tourism growth from Asia and create new tourism jobs in Queensland.

The program focused on how Queensland’s tourism industry can capitalise on opportunities coming out of Asia - from creating innovative product, to enhancing digital connections and aviation access. 

Further information on program highlights and speaker presentations can be found below. 

Guest speakers

Annastacia Palaszczuk MP
Hon. Annastacia Palaszczuk MP
Premier of Queensland
Minister for the Arts

Kate Jones MP
Hon. Kate Jones MP
Minister for Education
Minister for Tourism and Major Events 
Curtis Pitt
Hon. Curtis Pitt MP
Minister for Aboriginal and Torres Strait Islander Partnerships & Minister for Sport 
Yongchen Zhao
Dr Yongchen Zhao
Consul General 
Consulate General of the People’s Republic of China in Brisbane 

Tourism and Events Queensland’s Queensland Asia Tourism Strategy 2016-2025 was released at the forum. This strategy will put the State’s tourism industry at the forefront of understanding and meeting the needs of the new Asian traveller. It is the platform for Queensland tourism operators, regional tourism organisations, local governments and industry partners to make use of and get involved in.

Keynote speaker

Eva Ng
Eva Ng
Vice President
Nielsen, Greater China

Keynote presentation download
The Rise of the Millenials

Eva Ng works across the Greater China and Asia Pacific markets to provide integrated solutions that drive clients’ success. In this role, Eva facilitates delivery of One Nielsen solutions to clients, elevate Nielsen’s C-suite engagement levels, and support and engage talent. Eva is a seasoned client service executive with extensive experience in the Consumer Packaged Product industry and marketing information and analytics.

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