Leveraging tourism opportunities from international education
The importance of International Education as an area for potential tourism growth was outlined in this session, with a focus on understanding the different education sectors and the ways to be involved. Guest speakers presented on Study Tours and Graduation Tourism with a particular focus on the source markets of China, Japan and India.
|Dr Ying Wang
Senior Lecturer, Griffith Business School
Presentation download: International Education Opportunities for Tourism
Dr Ying Wang is a Lecturer of Sustainable Tourism at Griffith University. She obtained her PhD degree in 2008 in Chinese outbound tourism to Australia. Ying’s fields of research expertise include destination management and marketing, responsible business practices, and Chinese tourism.
Some of her current research projects include tourist experience with technology enabled services, customer responses to tourism marketing stimulus using eye-tracking methodology, and Chinese tourist experience. Her work has appeared in academic journals and conference proceedings, including recent work published/accepted by top journals such as Annals of Tourism Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research. She also serves as an ad hoc reviewer for top tourism and hospitality journals. Prior to academia, she worked in hotel and business sectors.
|Dr Pi-Hsuan Monica Chien
Lecturer, UQ Business School
University of Queensland
Presentation download: Chinese Student Market Potential
Dr Chien's research vision is to explore the impact of multiple brand contact points on consumers' cognitive and effective reactions. She has an extensive background in marketing and particular expertise and interest in experiential studies, with publication in both marketing and tourism journals. Dr Chien's principle research interests include consumer information processing and decision making; branding and brand equity management; sponsorship strategy and portfolio management, sports marketing, and integrated marketing communications.
Dr Chien is also currently researching with Dr Gabby Walters on the Travel Preferences and Behaviours of Chinese Students Studying in Queensland (2016)
Tangalooma Island Resort
Presentation download: Tangalooma Island Resort - Case Study
David has been with Tangalooma Resort for 28 years. Joining the company as a scuba diving instructor in 1987, David soon took up other positions across the resort, including the role Resort /Hotel Operations Manager.
In 2001 Tangalooma became known in China as Haitundao – Dolphin Island and by 2003 David had established Tangalooma offices in China and Korea and in India by 2009.
His strong relationships throughout Asia and efforts to identify and meet the needs of Asian consumers have seen Tangalooma’s reputation grow exponentially; the resort is now regarded as the number one island destination among Asian markets to Australia.
As a company director, David’s responsibilities extend well beyond those of sales and marketing. With the company experiencing strong growth and undertaking significant capital works, David remains a key driver in the strategic planning and future development of the resort.