Optimising Trade Engagement: Quality v Quantity

In a diverse and often crowded market, it can be a challenge to allocate resources and focus to maximise results with trade partners. This session lookd at quality versus quantity, sharing intel from three perspectives – a product successfully working in Asian markets; a prominent online travel agent building their platforms and brands to target Asian consumers; and an innovative retailer working to capture a specific segment of a rapidly changing market.

Session speakers

Pritish Shah Pritish Shah
A Travel Duet
Presentation download: A Travel Duet - Handcrafted Honeymoons

A Travel Duet specialises in tailor-made honeymoons and couple only trips for experiential travellers seeking authentic romantic experiences around the world.

 Yong Kwak Yong Kwak
Hana Tour - Oceania

HanaTour is the largest travel company in Korea providing travel service with over 3,200 employees nationally and internationally and is the best travel company ranked top in international travel and air ticket sales for 15 consecutive years.

 Teresa Matheson Teresa Matheson  
Expedia Lodging Partner Services
Presentation download: Market Insights and Trends with Expedia

Teresa Matheson is a New Zealand based Director for Expedia Lodging Partner Services.  Expedia Lodging Partner Services is responsible for sourcing hotel supply that reaches travelers in more than 70 countries through all of the Expedia group brands, including Expedia.com®, Hotels.com®, Hotwire®, Venere.com™, Travelocity®, Wotif®, corporate travel management company Egencia®, and the Expedia® Affiliate Network.  

Last year, Expedia strengthened its presence in Asia by increasing its ownership in the Expedia-Air Asia joint venture and now operates Expedia-branded travel websites in Asia including AirAsiaGo.com.

 Session moderator

 Anna Guillan Anna Guillan  
Regional Director, Sales and Marketing Australia & New Zealand - Kerzner International
Director - Tourism and Events Queensland

Anna Guillan has more than 25 years’ experience in tourism sales and marketing in hotel and resort management, brand development, operations, strategic planning, marketing, distribution and public relations. Ms Guillan is Regional Director, Sales and Marketing Australia & New Zealand of Kerzner International, and also currently serves on the Board of Tourism Australia. 

Previous experience includes being elected to the National Board of the Australian Tourism Export Council and serving as Vice Chairman from 2006 until 2010 and being a past president of the Hotel Sales and Marketing Association. 

Committed to community service, Anna is Co-Founder and Director of the NELUNE Foundation, a not-for-profit charitable organisation providing support and services to underprivileged cancer patients, and an independent Board Director of CareFlight, a not-for-profit organisation providing emergency rapid response and aeromedical retrieval services to the ill and injured.

Anna holds an MBA in Tourism and Hotel Management.