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Results"},{"path":"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/jcr:content/root/responsivegrid/teq/components/navigation/footer-menu","title":"Navigation Footer Menu"},{"path":"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/jcr:content/root/responsivegrid/teq/components/navigation/header-menu","title":"Navigation Header Menu"},{"path":"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/jcr:content/root/responsivegrid/teq/components/event-search","title":"Event Search"},{"path":"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/jcr:content/root/responsivegrid/teq/components/search","title":"Search / Map with Filters"}],"applicable":false},":items":{"category_hero_banner_120741351":{"autoplay":0,"title":"Assessment Criteria","subTitle":"BOQEP","textShadow":true,"showContentTile":false,"contentTile":"","contentTileHeight":0,"showPlayPauseButton":false,"layoutVariation":"fullWidth","height":70,"componentID":"category-hero-banner_1680291661","breadcrumbItems":[],"icon":{"src":null,"alt":null},"slides":[{"mediaType":"image","mediaProps":{"fileFormat":"image/png","sku":"bf28b293-c55b-49c3-bc98-08fc21d13215","src":"/content/dam/teq/corporate/images/industry/2026-images/2023_BNE_Minjerribah.png","alt":"Minjerribah, Queensland","title":"\u003Cp\u003EGreat Barrier Reef, The Whitsundays, Queensland\u003C/p\u003E\r\n","link":"","mobileSrc":"/content/dam/teq/corporate/images/industry/2026-images/2023_BNE_Minjerribah.png","attribution":"","quality":60},"mediaPropsSlide":{"slideTitle":null,"slideSubtitle":null,"slideIcon":{"src":null,"alt":null},"slideButton":{"href":null,"label":null,"target":"_self"}}}],":type":"teq/components/category/category-hero-banner"},"spacer":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio":{"text":"\u003Cp\u003EEach year the Best of Queensland Experiences Program assesses eligible tourism products with a live listing on the \u003Ca href=\"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/resources.html\"\u003EAustralian Tourism Data Warehouse (ATDW)\u003C/a\u003E against a set of weighted criteria that total 100 points. Operators do not need to apply to be assessed.\u003C/p\u003E\r\n\u003Cp\u003ETo be recognised as a Best of Queensland Experience tourism products need to achieve at least 80 out of 100 points, with those who achieve higher results being recognised in our silver and gold levels.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Cb\u003ETEQ have introduced a new set of criteria for the 2026 assessment:\u003C/b\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"image_copy_copy":{"componentName":"teq/components/image","src":"/content/dam/teq/corporate/corporate-searchable-assets/industry/industry-resources/best-of-queensland/Best of Queensland Program Factsheet Table 2025.jpg","fileReference":"/content/dam/teq/corporate/corporate-searchable-assets/industry/industry-resources/best-of-queensland/Best of Queensland Program Factsheet Table 2025.jpg","srcUriTemplate":"/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/_jcr_content/root/responsivegrid/image_copy_copy.coreimg{.width}.jpeg/1751334329978/best-of-queensland-program-factsheet-table-2025.jpeg","uuid":"6d5b0639-a213-41dd-9b7b-a4f78c912d86","lazyEnabled":false,":type":"teq/components/image"},"editorial_descriptio_574893492":{"text":"\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003EFind out what you need to do to achieve each criteria by clicking the tiles below for more information. You can also read about the previous \u003Ca\u003E\u003C/a\u003E\u003Ca href=\"#section1\"\u003Eprogram criteria for 2019-2025\u003C/a\u003E. \u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_copy_71384156":{"spacerType":"whitespace","paddingSize":"small",":type":"teq/components/spacer"},"category_image_butto_264164028":{"notch":false,"clipTopPadding":false,"componentID":"category-image-button-list_669099527","imageButtonsList":[{"title":"Exceptional Experience","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section2","target":"_self"},"experience":null},{"title":"Online bookings","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section3","target":"_blank"},"experience":null},{"title":"Social Media","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section4","target":"_blank"},"experience":null},{"title":"RTO Membership","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section5","target":"_blank"},"experience":null}],":type":"teq/components/category/category-image-button-list"},"spacer_copy_71384156_986182379":{"spacerType":"whitespace","paddingSize":"xxsmall",":type":"teq/components/spacer"},"category_image_butto":{"notch":false,"clipTopPadding":false,"componentID":"category-image-button-list_171741103","imageButtonsList":[{"title":"Accredi- tation","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section6","target":"_blank"},"experience":null},{"title":"Google Business Profile","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section7","target":"_self"},"experience":null},{"title":"Sustaina- bility","image":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"mobileImage":{"src":"/content/dam/teq/corporate/images/crm-assets/TEQ-Background.png","alt":null,"link":"","quality":60.0},"icon":{"src":"/content/dam/teq/consumer/global/logos/BLANK_ICON.png","alt":null,"link":null,"quality":0.0},"link":{"href":"#section8","target":"_self"},"experience":null}],":type":"teq/components/category/category-image-button-list"},"spacer_copy_713841564":{"spacerType":"line","paddingSize":"small",":type":"teq/components/spacer"},"editorial_descriptio_215628324":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: Exceptional Experience\u003Ca id=\"section2\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EConsistent Delivery of an Exceptional Experience Based on Positive Customer Reviews\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_616205451":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 60 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EThe assessment for this criteria remains the same. \u003C/i\u003E\u003C/p\u003E\r\n\u003Cp\u003ETourism products must consistently deliver an exceptional experience and receive at least 25 positive online customer reviews over a 12 month period. Tourism products should ensure their business and all staff are customer-focused and encourage guests to write online reviews.\u003C/p\u003E\r\n\u003Ch5\u003EWhy are online reviews important for my business?\u003C/h5\u003E\r\n\u003Cp\u003EOur guests ultimately decide what constitutes an exceptional experience and technology has revolutionised the importance of the consumer. Previously consumers shared their experiences with their friends and family around them. This word of mouth advertising has always been incredibly important. Now, with the presence of online review platforms, the consumer's online reviews are amplified. In fact, 93 per cent of global travellers say their booking decisions are impacted by online reviews (source: Trip Barometer) and 9/10 consumers read online reviews before making a purchase (sources: Qualtrics, Nielson, Capterra).\u003C/p\u003E\r\n\u003Ch5\u003EHow is the criteria measured?\u003C/h5\u003E\r\n\u003Cp\u003ETEQ has engaged \u003Ca href=\"https://www.reviewpro.com/\"\u003EReviewPro,\u003C/a\u003E a global company that aggregates online customer reviews on tourism products from over 175 global platforms, including TripAdvisor, Google, Booking.com, CTrip and many more. ReviewPro provide each operator with a Global Review Index™ (GRI) score out of 100 based on the consumer star/bubble ratings from online customer reviews of your experience.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E\u003Ci\u003EOperators require a ReviewPro GRI™ of 80 or more in order to meet this criteria and receive 60 points.\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_133421577":{"text":"\u003Ch4 style=\"text-align: center;\"\u003EFrequently Asked Questions\u003C/h4\u003E\r\n\u003Ch5\u003EWhat if I don’t have enough reviews? \u003C/h5\u003E\r\n\u003Cp\u003ETo be assessed in this criteria and receive a ReviewPro Global Review Index™, tourism products require a minimum of 25 positive reviews over the 12 month assessment period (1 January - 31 December). For easy, practical advice on how to encourage visitors to write online reviews, refer to TEQ's guide, \u003Ca href=\"/content/dam/teq/corporate/corporate-searchable-assets/industry/guides/HowTourismOperatorsCanEncourageOnlineReviews.pdf\" target=\"_blank\"\u003EHow Tourism Operators Can Encourage Online Reviews.\u003C/a\u003E The guide includes examples from leading tourism brands.\u003C/p\u003E\r\n\u003Ch5\u003EWhich online review platforms does ReviewPro track on my business? \u003C/h5\u003E\r\n\u003Cp\u003EReviewPro tracks reviews on tourism products from over 175 worldwide online review platforms. \u003Ca href=\"https://go.reviewpro.com/s/article/From-which-sites-are-you-collecting-reviews-for-my-establishment?language=en_US\" target=\"_blank\"\u003EClick here for a list of online review sources tracked by ReviewPro.\u003C/a\u003E\u003C/p\u003E\r\n\u003Ch5\u003EHow is the Global Review Index™ measured?\u003C/h5\u003E\r\n\u003Cp\u003EThe Global Review Index™ is calculated using a complex proprietary algorithm based on the combined star/bubble rating only, typically a 0-5 or 0-10 rating. It is not an average of all review scores. The Global Review Index™ is not influenced by the written comments that accompany a star/bubble rating review or how long it takes for management to write a response to reviews written about their product.\u003C/p\u003E\r\n\u003Ch5\u003EAre international reviews tracked by ReviewPro?\u003C/h5\u003E\r\n\u003Cp\u003EYes, ReviewPro tracks reviews written by consumers from countries worldwide and in different languages.\u003C/p\u003E\r\n\u003Ch5\u003EWhat does the review word cloud in my report mean?\u003C/h5\u003E\r\n\u003Cp\u003EThis word cloud gives you a quick and visual snapshot of the most important concepts and sentiments expressed within the written comments on reviews received by your product. The larger the word, the higher the volume of reviews with this concept. Green coloured words indicate positive consumer sentiments, while red words indicate negative sentiments. For more detailed information on understanding your consumer insights report \u003Ca href=\"/content/corp/au/en/industry/industry-resources/best-of-queensland-experience-program/benefits-recognition-levels.html\"\u003Eclick here.\u003C/a\u003E\u003C/p\u003E\r\n","readMoreHeight":450,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1423698956":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: Online bookings\u003Ca id=\"section3\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EWebsite with a Secure Online Booking Platform\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_2102598031":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 10 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EThe assessment for this criteria remains the same. \u003C/i\u003E\u003C/p\u003E\r\n\u003Cp\u003ETourism products need to have their own website and consumers must have the ability to instantly book their experience through a secure online booking platform. Online booking platforms must provide guests with an instant confirmation of the reservation. \u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EWhy is online booking important for my business?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EResearch shows that consumers have an expectation to be able to instantly book tourism experiences online at any time of day and from anywhere in the world. To be truly consumer led, we need to make sure we are providing experiences that meet consumer expectations. When comparing two similar experiences, the tourism product with an ability to accept online bookings on their website is more likely to get the customer. In fact, 66% of Australian travellers booked their last trip online (Tourism Australia’s Consumer Demand Project, 2020).\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003ETEQ will attain website and online booking links through the Australian Tourism Data Warehouse (ATDW). Please make sure the information in your ATDW listing is correct and that your website and online booking URL are entered.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_709459674":{"text":"\u003Ch4 style=\"text-align: center;\"\u003EFrequently Asked Questions\u003C/h4\u003E\r\n\u003Ch5\u003EWhat if visitors do not need to book my experience in advance?\u003C/h5\u003E\r\n\u003Cp\u003EThere are some tourism products where the consumer does not expect to be able to book these experiences in advance, for example, shopping centres, breweries, galleries.\u003C/p\u003E\r\n\u003Cp\u003EIf your business does not accept advance bookings from free independent travellers (FITs) through any method, whether this be online, via telephone or email, then you may apply for exemption from this criteria.\u003C/p\u003E\r\n\u003Cp\u003ETourism products who apply for exemption and are eligible will be assessed against the following reweighted criteria:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EConsistent delivery of an exceptional experience: \u003Cb\u003E70 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003EGoogle Business Profile:\u003Cb\u003E 10 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003ESocial Media presence: \u003Cb\u003E5\u003C/b\u003E\u003Cb style=\"\"\u003E Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003ERegional Tourism Organisation membership: \u003Cb\u003E5 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003EAccreditation: \u003Cb\u003E5 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003ESustainability:\u003Cb\u003E 5 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cb\u003ETotal: 100 Points\u003C/b\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EHow to apply for exemption:\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003ETourism products must complete a short online form on \u003Ca href=\"https://portal.queensland.com/\"\u003ETEQ's Industry Portal\u003C/a\u003E. Once the form is submitted, it will be evaluated and TEQ will be in touch to confirm the outcome of your request. You only need to apply for exemption once.\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EWhat if I take bookings for groups, but not for free independent travellers (FITs)?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EThe criteria exemption is for tourism products who do not accept advance bookings from FITs only. If you require bookings for organised groups (including tour groups, bus charters, study tours etc.), but do not require bookings in advance for FITs (including individuals, couples or smaller parties), you may be eligible for exemption.\u003C/p\u003E\r\n\u003Cp\u003EFor further information on the criteria exemption please email \u003Ca href=\"mailto:email%E2%80%AFexperiences@queensland.com\"\u003Eexperiences@queensland.com.\u003C/a\u003E\u003C/p\u003E\r\n\u003Ch5\u003EWhat type of tourism products are eligible for criteria exemption?\u003C/h5\u003E\r\n\u003Cp\u003EAny tourism product that does not accept advance bookings as part of their business processes is eligible to apply for exemption, including but not limited to:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EGalleries and museums\u003C/li\u003E\r\n\u003Cli\u003EShopping centres and retail outlets\u003C/li\u003E\r\n\u003Cli\u003ECafes\u003C/li\u003E\r\n\u003Cli\u003EWineries and breweries\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Ch5\u003EI have an online booking, why didn't I receive 15 points?\u003C/h5\u003E\r\n\u003Cp\u003ETEQ will attain online booking links through your Australian Tourism Data Warehouse (ATDW) listing. Please make sure the information in your ATDW listing is correct and your online booking URL is entered. You can log in and update your ATDW \u003Ca href=\"https://oauth.atdw-online.com.au/login\"\u003Ehere\u003C/a\u003E.  \u003C/p\u003E\r\n\u003Ch5\u003EI have an online enquiry form, does this count?\u003C/h5\u003E\r\n\u003Cp\u003EWhile helpful, online enquiry forms do not provide consumers with an instant confirmation of their reservation and are not eligible to meet the criteria. A customer may change their mind about booking your experience in the time that it takes your business to respond to an online enquiry. By providing an online booking platform, you are securing a reservation at the time, and providing a better experience for your customers.\u003C/p\u003E\r\n\u003Ch5\u003EDo I need to accept payment through my booking platform?\u003C/h5\u003E\r\n\u003Cp\u003ENo, your booking platform does not need to accept advance payment in order to meet the criteria. Your experience may not require payment at the time of booking for many reasons, for example, it may be a restaurant where the final price is unknown, or your business may choose to offer payment on arrival at check in.\u003C/p\u003E\r\n","readMoreHeight":450,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co_1212758381":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_1019256251":{"heading":"  ","headingSize":"h6","imagePosition":"right","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_1361087327","description":"\u003Cp\u003E\u003Cb\u003ECHOOSING AN ONLINE BOOKING SYSTEM\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThe Tourism Tribe webpage below runs through the steps involved in selecting the right booking system for your tourism business so you choose the right tool for your needs. Head to the Tourism Tribe website by clicking the 'view more' button below. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://www.tourismtribe.com/12-steps-to-select-the-right-online-booking-system-for-your-business/","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_blank","function":"view","style":"secondary","label":"View More","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":null,"emailSubject":null},"image":{"imageRatio":"3:2","src":"/content/dam/teq/consumer/global/images/destinations/outback-queensland/web-images/2020_OUT_CharlottePlains_OutbackExperiences_JackHarlem_142533.jpg","alt":"Charlotte Plains, Outback Queensland","quality":"60"},":type":"teq/components/corp/image-cta"},"image_cta_1571004740":{"heading":" ","headingSize":"h2","imagePosition":"left","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_695780024","description":"\u003Cp\u003E\u003Cb\u003ESMALL BUSINESS GRANTS PROGRAM\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EA number of  grants are available that can assist small businesses to access digital technologies and services to help them work smarter, engage with the global economy. For more information head to the Business Queensland website by clicking the 'view more' button below. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://www.business.qld.gov.au/starting-business/advice-support/grants/digital-grants","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_blank","function":"view","style":"secondary","label":"View More","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":null,"emailSubject":null},"image":{"imageRatio":"3:2","src":"/content/dam/teq/consumer/global/images/destinations/southern-queensland-country/web-images/2020_SQC_HiddenCreekWineryCafeVineyard_FoodandBeverage_141076_desktop.jpg","alt":"Hidden Creek Winery Cafe Vineyard, Queensland","quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_2027646128_co_1446023580":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_2093234841":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: Social media presence\u003Ca id=\"section4\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003ETourism products must have presence on social media across either Facebook or Instagram.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_857880177":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 5 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp\u003EFrom 2019-2024, the social media criteria was assessed based on an operator meeting several benchmarks including number of posts, consistency of posts and engagement of posts. Due to challenges with tracking and measuring this data, in 2025 the social media criteria was simplified to be based on the operator having a presence on social media with an active Facebook and/or Instagram account, which remains the same. \u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EWhy is Social Media important for consumers?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003ESocial media platforms are an important method through which consumers engage with tourism products. Active social media channels inspire consumers through appealing content and encourage guests to share their own stories and photos of the experience, driving word of mouth, which can result in additional visitation for businesses.\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003ETo meet this criteria, tourism products must have at least one active social media URL in the Facebook and/or Instagram field in their ATDW profile.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"card_carousel":{"type":"page","componentID":"card-carousel_1279664331","cardCount":20,"classification":"/content/dam/teq/content-fragments/public-classifications/consumer/holiday-deals/special-rate","width":"12 column",":type":"teq/components/corp/card-carousel"},"category_destination_556649199":{"id":"category-destination-card-carousel","componentID":"destination-card-carousel","notch":false,"clipTopPadding":false,"items":[],"button":{"label":null},":type":"teq/components/category/category-destination-card-carousel"},"category_destination":{"id":"category-destination-card-carousel","componentID":"destination-card-carousel","notch":false,"clipTopPadding":false,"items":[],"button":{"label":null},":type":"teq/components/category/category-destination-card-carousel"},"spacer_2027646128_co_591383872":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_1088192656":{"heading":" ","headingSize":"h2","imagePosition":"left","contentPosition":"middle","ctaCount":2,"componentID":"image-cta_846160457","description":"\u003Cp\u003E\u003Cb\u003EQUEENSLAND'S CONTENT FRAMEWORK\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThis document outlines best practices for social media content, how to effectively use content through each of the phases of the holiday planning cycle, helpful tactics and the tools and tips needed to ensure coordinated efforts in sourcing, creating and promoting authentic and memorable content across owned channels. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/queensland-brand/Queenslandcontentframework.pdf","emailAddress":null,"size":"8.7 MB","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"open","contentType":"asset","emailSubject":null},"cta2":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/queensland-brand/Queenslandcontentframework.pdf","emailAddress":null,"size":"8.7 MB","callNumber":null,"btnTarget":"_self","function":"download","label":"Download","contentType":null,"emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/marketing/Contentframework.png","alt":"Queensland's content Framework","quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_2027646128_co_1983094495":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1319904424":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: RTO membership\u003Ca id=\"section5\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003ERegional Tourism Organisation Membership\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_860268151":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 5 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EThe assessment for this criteria remains the same. \u003C/i\u003E\u003C/p\u003E\r\n\u003Cp\u003EOperators who hold a valid membership with their Regional Tourism Organisation (RTO) will be eligible for five points in this criteria. \u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EWhy is RTO membership important for my business?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EBeing a member of an RTO allows operators to gain access to the expertise, research, resources and industry development activities provided by RTOs. This in turn helps tourism operators to improve their businesses and deliver a better experience to consumers.  Connecting your marketing messages and aligning your experience offering with the broader region’s marketing and activity provides potential visitors with a more streamline message and appealing experience.\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003ETourism and Events Queensland works in partnership with Queensland's network of 13 RTOs who provide the membership status of operators assessed in the program to TEQ. Operators must have their membership up to date by the annual program cut-off date in order for it to be counted.  \u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co_1419047965":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_210433615":{"heading":" ","headingSize":"h4","imagePosition":"left","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_1327618280","description":"\u003Cp\u003E\u003Cb\u003EFIND MY RTO\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E If you have any questions, please don't hesitate to contact your Regional Tourism Organisation (RTO) which can be found by clicking the 'discover more' button below. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/who-we-are/contact-us/regional-tourism-organisation-contacts","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"secondary","label":"discover more","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":null,"emailSubject":null},"image":{"imageRatio":"3:2","src":"/content/dam/teq/consumer/global/images/destinations/brisbane/web-images/2018_BNE_FortitudeValley_City_139217_desktop.jpg","alt":"Fortitude Valley, Brisbane, Queensland","quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_2027646128_co_274081288":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_2005416171":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: Accreditation\u003Ca id=\"section6\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_1911664885":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 5 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EThe assessment for this criteria remains the same. \u003C/i\u003E\u003C/p\u003E\r\n\u003Cp\u003EOperators who are endorsed by a recognised accreditation program will be eligible for five points in this criteria.\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EWhy is Accreditation important for my experience?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EThe Best of Queensland Experiences Program supports tourism operators to improve their business and deliver exceptional customer experiences. Businesses who undertake accreditation processes have adequate plans, policies and procedures in place to deliver better experiences and ensure their experiences are reliable, consistent and sustainable. Accreditation provides your business with the tools needed to help grow your experience. \u003C/p\u003E\r\n\u003Cp\u003EVisible accreditation programs also encourage consumers to build trust in your brand and business, and align with changing consumer values (such as, sustainability). \u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EAccreditation is measured in partnership with the Queensland Tourism Industry Council (QTIC) who work with accreditation providers to verify the accreditation status each year of operators who are assessed in the program. \u003C/p\u003E\r\n\u003Cp\u003EThe Best of Queensland Experiences Program recognises a range of best practice accreditation programs. Operators must have their accreditation completed by the annual program cut-off date of 31 December in order for it to be counted.\u003C/p\u003E\r\n\u003Ch5\u003EWhich accreditation programs does my business need to meet this criteria?\u003C/h5\u003E\r\n\u003Cp\u003EThe following accreditation programs are recognised in the Best of Queensland Experiences Program:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.caravanindustry.com.au/accredited-caravan-holiday-parks\"\u003ECaravan Industry Association of Australia National Accreditation Program\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://earthcheck.org/what-we-do/certification/\"\u003EEarthCheck\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.ecotourism.org.au/our-certification-programs/eco-certification\"\u003EEcoTourism Australia - Eco Certification\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.ecotourism.org.au/our-certification-programs/eco-certification-2\"\u003EEcoTourism Australia - Climate Action Certification\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.ecotourism.org.au/our-certification-programs/eco-certification-3\"\u003EEcoTourism Australia - Respecting Our Culture Certification\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"http://ecotourism.org.au/sustainable-tourism-certification\"\u003EEcoTourism Australia - Sustainable Tourism Certification\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.marinas.net.au/accreditation/gold-anchor-program/about-the-gold-anchor-program/\"\u003EGold Anchor Program\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"http://www.narta.org.au/\"\u003ENational Accommodation, Recreation and Tourism Accreditation (NARTA)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.qtic.com.au%2Fquality-tourism-framework-accreditation%2F&data=05%7C02%7Cbridget.chadwick%40queensland.com%7Cbad8023aaa904bd5392408dc7856b2a0%7C5508d6c00cb643909589c7702f4cc37a%7C0%7C0%7C638517560966300996%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=k%2FqKUWkkzoyr0PfCkVYStm5auYHhe%2BxmWWOJEdQShmA%3D&reserved=0\"\u003EQuality Tourism Accreditation\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://teq.queensland.com/au/en/industry/industry-resources/visitor-information-centre-portal/vic-eligibility?redirect=vic-portal/resources/accreditation-documents\"\u003EQueensland Visitor Information Centre (VIC) Accreditation\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.qtic.com.au/accreditation/star-ratings-program/\"\u003EStar Ratings\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.zooaquarium.org.au/public/Animal-Welfare/ZAA-Accreditation/Public/Animal-Welfare/ZAA-Accreditation.aspx?hkey=0ef83e58-d110-407f-8609-7ff0031a7a56\"\u003EZoo and Aquarium Association Accreditation\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","readMoreHeight":600,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co_1037972092":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_1458745987":{"heading":" ","headingSize":"h2","imagePosition":"right","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_357206403","description":"\u003Cp\u003E\u003Cb\u003EFIND ACCREDITATION\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EAccreditation is increasingly becoming a necessity for businesses operating in the tourism industry. It is valued by operators, government, industry bodies and guests alike. For more information on accreditation, visit the Queensland Tourism Industry Council website below by selecting the 'view more' button. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"youtube","youtubeId":"xhJrngdaUzE","youtubeCaptionText":"The importance of Accreditation for Queensland tourism operators","cta1":{"ext":"","path":"https://www.qtic.com.au/quality-tourism-framework-accreditation/","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_blank","function":"view","style":"secondary","label":"View More","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":null,"emailSubject":null},"image":{"imageRatio":"3:2","src":"/content/dam/teq/consumer/global/images/destinations/brisbane/web-images/2020_BNE_Fantauzzo_Accomodation_KyleHunter_142710.jpg","alt":"Fantauzzo Accomodation, Brisbane, Queensland","quality":"60"},":type":"teq/components/corp/image-cta"},"responsivegrid_copy":{"columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--4 aem-GridColumn--offset--default--0 aem-GridColumn--default--none","spacer_2027646128_co":"aem-GridColumn aem-GridColumn--default--10","editorial_descriptio":"aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0 aem-GridColumn--default--none"},"gridClassNames":"aem-Grid aem-Grid--10 aem-Grid--default--10","columnCount":12,"allowedComponents":{"components":[],"applicable":false},":items":{"spacer_2027646128_co":{"spacerType":"whitespace","paddingSize":"xsmall",":type":"teq/components/spacer"},"image":{"componentName":"teq/components/image","src":"/content/dam/teq/wp-content/uploads/2016/05/ocean-view-estates-691x518.jpg","fileReference":"/content/dam/teq/wp-content/uploads/2016/05/ocean-view-estates-691x518.jpg","srcUriTemplate":"/au/en/industry/industry-resources/best-of-queensland-experience-program/assessment-criteria/_jcr_content/root/responsivegrid/responsivegrid_copy/image.coreimg{.width}.jpeg/1625197411724/ocean-view-estates-691x518.jpeg","uuid":"ae14473c-1cc4-4b25-aa4c-ea2bfaf7e40e","lazyEnabled":false,":type":"teq/components/image"},"editorial_descriptio":{"text":"\u003Cp style=\"text-align: center;\"\u003E\u003Cb\u003EOCEAN VIEW ESTATES WINERY & RESTAURANT, BRISBANE\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E“I would like to say that becoming accredited was much more involved than I expected, but I found it a great tool to once again develop our business. The examples and templates were extremely helpful and I would recommend that anyone interested in going through the process use it as a business planning and development tool. It is something that I could use as a yearly planner for continuous improvement! Very impressed with the whole process.” \u003C/p\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"http://oceanviewestates.com.au/\" target=\"_blank\"\u003Eoceanviewestates.com.au\u003C/a\u003E \u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"}},":itemsOrder":["spacer_2027646128_co","image","editorial_descriptio"],":type":"wcm/foundation/components/responsivegrid"},"spacer_2027646128_co_1183021081":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_956343634":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: \u003Cb\u003EGoogle Business Profile\u003Ca id=\"section7\"\u003E\u003C/a\u003E\u003C/b\u003E\u003C/h3\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_158953408":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 10 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp\u003EA Google Business Profile is crucial for all businesses as it enhances online visibility, boosts SEO, and facilitates customer engagement.\u003C/p\u003E\r\n\u003Ch5\u003EWhy is a Google Business Profile important for my business?\u003C/h5\u003E\r\n\u003Cp\u003EMore people search for businesses online than anywhere else, so it’s important to make sure your business listing can be found easily on Google and Google Maps. It allows you to manage how you appear on Google Search and Maps, providing essential information like location, hours, and contact details. It’s a free tool that helps customers find businesses easily, build trust through reviews and updates, and ultimately drive more traffic to your business. \u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003ETo meet this criteria, tourism products must have their Google Business Profile URL in the relevant field in their ATDW profile as at the program cut-off date. \u003C/p\u003E\r\n\u003Ch5\u003ENeed help?\u003C/h5\u003E\r\n\u003Cp\u003EGoogle provides information on how to quickly and easily claim your Google Business Profile and add it to your profile to build visibility & trust:\u003Cbr\u003E\r\n\u003Ca href=\"https://au.intercom.help/atdw/en/articles/44409-claim-your-google-business-profile-add-link-to-your-profile\"\u003EClaim your Google Business Profile & add link to your Profile\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003EOnce you’ve claimed your Google Business Profile, ATDW can help you update your ATDW profile with the right information. Email \u003Ca href=\"mailto:atdw@queensland.com\"\u003Eatdw@queensland.com\u003C/a\u003E for assistance.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co_716441085":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_472262152":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EAssessment criteria: Sustainability Certification\u003Ca id=\"section8\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio_185447695":{"text":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EWEIGHTING: 5 POINTS\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp\u003EOperators who have an eligible sustainability certification will be eligible for 5 points.\u003C/p\u003E\r\n\u003Ch5\u003EWhy is sustainability important for my business?\u003C/h5\u003E\r\n\u003Cp\u003E75% of global travellers say they want to travel more sustainably over the next 12 months (Booking.com 2024 Sustainable Tourism report). Having a globally-recognised sustainability certification shows a business’s commitment to minimising negative impacts, while maximising benefits for the environment, communities and culture.\u003C/p\u003E\r\n\u003Ch5\u003E\u003Cb\u003EHow is the criteria measured?\u003C/b\u003E\u003C/h5\u003E\r\n\u003Cp\u003EA business must hold one of the eligible sustainability certifications as at the program cut-off date to be eligible for the 5 points. TEQ will get data from Ecotourism Australia and EarthCheck to assess this criteria.\u003C/p\u003E\r\n\u003Ch5\u003EWhich programs are eligible to meet this criteria? \u003C/h5\u003E\r\n\u003Cp\u003EA tourism product must have a globally-recognised sustainability certification with either EarthCheck or Ecotourism Australia as outlined below. These certifications have been chosen as they align with globally recognised criteria and require an independent third party audit, ensuring credibility and transparency. These programs are evidence-based and include all aspects of sustainability – sustainable management, socio-economic impacts, cultural impacts, environmental impacts.  \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EEarthCheck programs that are eligible – EarthCheck Evaluate, EarthCheck ECO, EarthCheck Certified:\u003Cb\u003E \u003C/b\u003E\u003Ca href=\"https://earthcheck.org/\"\u003EEarthCheck - Good For Business, Good For The Planet\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003EEcotourism Australia programs that are eligible – Ecotourism Australia Ecotourism, Advanced Ecotourism, Sustainable Tourism, Advanced Sustainable Tourism: \u003Ca href=\"https://ecotourism.org.au/\"\u003EWelcome To Ecotourism Australia Your Sustainable Tourism Partner\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_2027646128_co_695738569":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_267315703":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EProgram Criteria 2019-2025\u003Ca id=\"section1\"\u003E\u003C/a\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EThe BOQEP criteria for 2026 and beyond have changed, but here’s an overview of the criteria for 2025 and prior so you can understand your previous results and reports.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"image_copy":{"componentName":"teq/components/image","src":"/content/dam/teq/corporate/corporate-searchable-assets/industry/industry-resources/best-of-queensland/1817 BOQE Program Factsheet 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