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This page provides useful resources to help shape your marketing activity and information on where to find support for marketing your tourism and event experience.  \u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003EUnderstanding your target markets through quality research is fundamental to creating an effective marketing approach. \u003Ca title=\"Research & insights centre\" href=\"/content/corp/au/en/industry/research-and-insights.html\" target=\"_self\"\u003ETEQ’s research and insights\u003C/a\u003E centre provides a starting point for getting to know Queensland’s visitor markets.   \u003C/li\u003E\n\u003Cli\u003EEnsuring the experience you provide lives up to the promise of your marketing and social media is essential for creating consumer advocates who will promote your experience to those around them and online. After all, ‘word of mouth’ is one of the most effective forms of advertising. \u003Ca title=\"Experience design resources\" href=\"/content/corp/au/en/industry/what-we-do/experience-development.html\" target=\"_self\"\u003ETEQ’s Experience Design\u003C/a\u003E resources will help you to create consistency between your brand, communications, and the experience you deliver.  \u003C/li\u003E\n\u003Cli\u003EBusiness Queensland’s \u003Ca title=\"Marketing and sales resources\" href=\"https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion\" target=\"_blank\"\u003Emarketing and sales resources\u003C/a\u003E provide guidance on how to develop a marketing strategy and write a marketing plan, as well as a range of information on different types of promotional activity.  \u003C/li\u003E\n\u003Cli\u003EFrom packaging to online distribution to connecting with trade, the tourism marketplace is multifaceted. The Queensland Tourism Industry Council has developed a suite of free \u003Ca title=\"Trade ready resources\" href=\"https://www.qtic.com.au/industry-development/business-programs/trade-ready-resources/\" target=\"_blank\"\u003ETrade Ready Resources\u003C/a\u003E, including video presentations, case studies and worksheets to support industry. \u003C/li\u003E\n\u003Cli\u003ETEQ frequently shares marketing updates, best practice examples and the latest insights at \u003Ca title=\"Industry events\" href=\"/content/corp/au/en/industry/what-we-do/queensland-events/queensland-industry-events.html\" target=\"_self\"\u003Eindustry events\u003C/a\u003E and through TEQ’s \u003Ca title=\"Newsletter subscription\" href=\"/content/corp/au/en/info/subscription-form.html\" target=\"_self\"\u003Eindustry newsletter\u003C/a\u003E. There are also some great resources on this page. Connecting with your Regional Tourism Organisation, the Queensland Tourism Industry Council or relevant Industry Association will also allow you to leverage their expertise and find out about available business development opportunities.\u003C/li\u003E\n\u003C/ol\u003E\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_153028558":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_567615547":{"text":"\u003Ch3 style=\"text-align: center;\"\u003ESocial media marketing\u003C/h3\u003E\r\n\u003Cp\u003ESocial media is a powerful source of inspiration for consumers and is particularly important during the dreaming and planning phases of the consumer travel journey. Consumers also use social media to share their travel experiences and this can provide a valuable, inexpensive marketing tool for your business. The rapidly changing social media space can be daunting and it’s important to make sure the channels you choose to focus your time and attention to resonate with your target markets and are proactively managed. \u003C/p\u003E\r\n\u003Col\u003E\r\n\u003Cli\u003EFor an introduction to using social media within your marketing activity visit Business Queensland’s \u003Ca href=\"https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/social-media\" target=\"_blank\" title=\"social media basics resources link \"\u003Esocial media basics resources.\u003C/a\u003E  \u003C/li\u003E\r\n\u003Cli\u003EThe Queensland Tourism Industry Council’s \u003Ca href=\"https://www.qtic.com.au/industry-development/business-programs/digital-ready/\" target=\"_blank\" title=\"Digital Ready Resources page link\"\u003EDigital Ready Resources\u003C/a\u003E feature free videos, practical worksheets and informative presentations on various social media channels and online marketing activities. \u003C/li\u003E\r\n\u003Cli\u003EConnecting with Queensland’s consumer focussed social media channels and your Regional Tourism Organisation’s channels will provide you with inspiration and content that can be shared across your own channels as part of your social media strategy. \u003C/li\u003E\r\n\u003C/ol\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1939871155":{"spacerType":"line","paddingSize":"small",":type":"teq/components/spacer"},"in_page_banner":{"componentID":"in-page-banner_1849453275","mediaType":"image","hasTint":false,"title":"Partner with us ","id":" ","subtitle":"If you would like to partner with us, please select the link below for more information.","layoutVariation":"standardWidth","button":{"href":"https://teq.queensland.com/au/en/industry/partner-with-teq.html","label":"Select to explore","target":"_self"},"icon":{"src":"/content/dam/teq/corporate/images/icons/icons/vector-files/expand-maximise-send-transfer-share-white.svg","alt":"Expand and share White Icon"},"mediaProps":{"fileFormat":"image/jpeg","sku":"33fcff23-261e-407f-9962-6a6ab7a2146c","src":"https://s7ap1.scene7.com/is/image/destqueensland/teq/consumer/global/images/destinations/tropical-north-queensland/web-images/2019_TNQ_GreatBArrierReef_VlassoffSandCay_KatiePurling_138318.jpg","alt":"Vlassoff Cay ","title":"Vlassoff Cay ","link":"","mobileSrc":"https://s7ap1.scene7.com/is/image/destqueensland/teq/consumer/global/images/destinations/tropical-north-queensland/web-images/2019_TNQ_GreatBArrierReef_VlassoffSandCay_KatiePurling_138318.jpg","attribution":"","quality":60},":type":"teq/components/in-page-banner"},"spacer_963100473":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1913291276":{"text":"\u003Ch3 style=\"text-align: center;\"\u003ELeveraging TEQ’s consumer channels in event marketing \u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/1614%20Leveraging%20Event%20Marketing%20Toolkit.pdf\" style=\"background-color: rgb(255,255,255); outline: 0.0px;\"\u003EThis guide\u003C/a\u003E provides an overview on how to use TEQ’s consumer channels such as \u003Ca href=\"http://Queensland.com\"\u003EQueensland.com\u003C/a\u003E, YouTube, Facebook, Instagram and the visual gallery to promote the destination in your event marketing activity.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_963100473_cop":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"text":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EDestination Hero Experiences guides\u003C/h2\u003E\r\n\u003Cp style=\"text-align: center;\"\u003ETEQ has developed Destination Hero Experiences guides for Queensland’s 13 regions that provide an overview of the iconic experiences that underpin each destination’s vision and brand. These guides can inform your marketing messages and partnership activities to help align with the broader offering within your destination. \u003C/p\u003E\r\n","richText":true,":type":"teq/components/text"},"card_carousel":{"type":"asset","componentID":"card-carousel_861013420","notch":true,"cardCount":30,"backgroundColor":"#E5E9EB","classification":"/content/dam/teq/content-fragments/public-classifications/corporate/industry/learning-resources/destination-hero-experience","width":"12 column",":type":"teq/components/corp/card-carousel"},"spacer_1736727884":{"spacerType":"whitespace","paddingSize":"small",":type":"teq/components/spacer"},"editorial_descriptio_1061715810":{"text":"\u003Ch3 style=\"text-align: center;\"\u003ETEQ's consumer social media channels\u003C/h3\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1660386905":{"spacerType":"whitespace","paddingSize":"xxsmall",":type":"teq/components/spacer"},"image_with_link":{"componentName":"teq/components/image-with-link","linkTarget":"_blank","src":"/content/dam/teq/corporate/images/icons/icons/icons8-facebook-500.png","fileReference":"/content/dam/teq/corporate/images/icons/icons/icons8-facebook-500.png","link":"https://www.facebook.com/visitqueensland","alt":"Facebook","srcUriTemplate":"/au/en/industry/industry-resources/marketing-and-social-media/_jcr_content/root/responsivegrid/image_with_link.coreimg{.width}.png/1648077097570/icons8-facebook-500.png","uuid":"0d3838f4-61e2-4147-838c-d4e9ee75e9c0","lazyEnabled":false,"title":"Facebook",":type":"teq/components/image-with-link"},"editorial_descriptio_74064734":{"text":"\u003Ch3\u003EFacebook\u003C/h3\u003E\r\n\u003Cp\u003EThe Visit Queensland Facebook page visually inspires travellers to take a Queensland holiday by featuring Queensland imagery, videos, blog posts and event 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highly emotive Instagram account shares Queensland’s story through imagery and video. \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E\u003Ci\u003E@Queensland #thisisqueensland\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1660386905_co_922244597":{"spacerType":"line","paddingSize":"xsmall",":type":"teq/components/spacer"},"image_with_link_copy_871269631":{"componentName":"teq/components/image-with-link","linkTarget":"_self","src":"/content/dam/teq/corporate/images/icons/icons/icons8-youtube-500.png","fileReference":"/content/dam/teq/corporate/images/icons/icons/icons8-youtube-500.png","link":"https://www.youtube.com/user/Queensland","alt":"YouTube","srcUriTemplate":"/au/en/industry/industry-resources/marketing-and-social-media/_jcr_content/root/responsivegrid/image_with_link_copy_871269631.coreimg{.width}.png/1648077176927/icons8-youtube-500.png","uuid":"255ad7aa-8a95-4d03-bc15-261247c8c62e","lazyEnabled":false,"title":"YouTube",":type":"teq/components/image-with-link"},"editorial_descriptio_1715282694":{"text":"\u003Ch3\u003EYouTube\u003C/h3\u003E\r\n\u003Cp\u003EEntertaining and informative vídeos on Queensland’s experiences, itineraries and destinations that are carefully curated by TEQ’s partners and influencers can be shared by 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Twitter shares real-time content on the latest happenings across the state in a clever, playful and timely manner. \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E\u003Ci\u003E@Queensland #thisisqueensland\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1184589244":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"in_page_banner_copy":{"componentID":"in-page-banner_1976133367","mediaType":"image","hasTint":true,"title":"Find the Perfect Visual! 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