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TEQ established the Industry Media Agency for Tourism and Events to create a more connected tourism ecosystem through media which is delivered through the following:\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003E1.     Access to insights and research on media\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003E2.     Greater insight and visibility into TEQ marketing activity\u003C/p\u003E\r\n\u003Cp\u003E3.     Provide the tourism industry with alignment opportunities (paid and non-paid)\u003C/p\u003E\r\n\u003Cp\u003E4.     Provide the tourism industry with media planning and buying services\u003C/p\u003E\r\n\u003Cp\u003ETEQ has appointed dentsu Queensland to deliver the Industry Media Agency for Tourism and Events service; a proud Queensland business and an employer of local media, marketing and communications talent for over 20 years. dentsu Queensland as we know it today launched in 2014, providing Queensland based clients with access to a multi-discipline, integrated communications offering which reflects our capabilities nationally and globally.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1377028268":{"spacerType":"line","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_1078993987":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EContact the Industry Media Agency for Tourism and Events team\u003C/h2\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EIf you have you have any questions or are interested in any of the services, please contact us \u003Ca title=\"IMATE\" href=\"https://imate.queensland.com/contact\"\u003Ehere\u003C/a\u003E\u003C/i\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1377028268_co":{"spacerType":"line","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_1397195228":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EBenefits \u003C/h2\u003E\r\n\u003Cp\u003EThe Industry Media Agency for Tourism and Events works to bring alignment to the Queensland Tourism Industry to maximise the impact of our collective marketing efforts.\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EVisibility, transparency and insights into TEQ marketing activities for all of the industry to access and use within your business\u003C/li\u003E\r\n\u003Cli\u003EExclusive access to TEQ's unique audience data and native products on Queensland.com to leverage in your marketing\u003C/li\u003E\r\n\u003Cli\u003EAccess to strong media purchasing rates through the agency, utilising a whole of industry approach\u003C/li\u003E\r\n\u003Cli\u003EEducation and insights services across media, marketing and tourism for the industry to access\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_275745258":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_copy":{"heading":"Featured Deals Case Study","headingSize":"h2","imagePosition":"right","contentPosition":"top","ctaCount":2,"componentID":"image-cta_1688631296","description":"\u003Cp\u003E35 operators took part in the Great Queensland Getaway campaign with paid Featured Deal placements. These operators saw significant return on their investment.\u003C/p\u003E\r\n\u003Cp\u003EDownload the Product Case Study using the buttons below.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image",":type":"teq/components/corp/image-cta","cta1":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/partner-with-teq/IMATE-Product-Case-Study-Featured-Deals.pdf","emailAddress":null,"size":"2.4 MB","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"Explore","contentType":"asset","emailSubject":null},"cta2":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/partner-with-teq/IMATE-Product-Case-Study-Featured-Deals.pdf","emailAddress":null,"size":"2.4 MB","callNumber":null,"btnTarget":"_self","function":"download","label":"Download","contentType":null,"emailSubject":null},"image":{"imageRatio":"actual","src":"/content/dam/teq/corporate/images/industry/partner-with-us/Case_Study_IMATE2.png","alt":"Fortitude Valley, Brisbane, Queensland","quality":"60"}},"spacer_848331448":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_copy_":{"heading":"Social Media Case Study","headingSize":"h2","imagePosition":"right","contentPosition":"top","ctaCount":2,"componentID":"image-cta_807962499","description":"\u003Cp\u003EAn analysis of industry operator social media campaigns utilising TEQ audience data and leveraging IMATE's expertise in placement, delivery and optimisation.\u003C/p\u003E\r\n\u003Cp\u003EDownload the Product Case Study using the buttons below.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image",":type":"teq/components/corp/image-cta","cta1":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/partner-with-teq/IMATE-Product-Case-Study-Social-Media-Campaigns.pdf","emailAddress":null,"size":"1.5 MB","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"Explore","contentType":"asset","emailSubject":null},"cta2":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/partner-with-teq/IMATE-Product-Case-Study-Social-Media-Campaigns.pdf","emailAddress":null,"size":"1.5 MB","callNumber":null,"btnTarget":"_self","function":"download","label":"Download","contentType":null,"emailSubject":null},"image":{"imageRatio":"actual","src":"/content/dam/teq/corporate/images/industry/partner-with-us/Case_Study_Imate1.png","alt":"Fortitude Valley, Brisbane, Queensland","quality":"60"}},"spacer_288405889":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1143146009":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EFrequently asked questions\u003C/h3\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"editorial_descriptio":{"text":"\u003Cp style=\"text-align: left;\"\u003E\u003Cb\u003E\u003Ci\u003EWhy does the Industry Media Agency for Tourism and Events exist?\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe Industry Media Agency for Tourism and Events has been established to help Queensland's tourism and events industry in delivering better business outcomes through media. This will be delivered by providing insights on TEQ’s marketing approach and media activity, providing opportunities to leverage and align with this activity (including no-charge and paid elements), providing strategic media advice to maximise your business’ marketing budget and by providing media planning and buying services if desired. To learn more, please visit the \u003Ca title=\"IMATE\" href=\"https://imate.queensland.com/\" target=\"_blank\"\u003EIndustry Media Agency for Tourism and Events website.\u003C/a\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop":{"spacerType":"whitespace","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_1804192070":{"text":"\u003Cp style=\"text-align: left;\"\u003E\u003Cb\u003E\u003Ci\u003EHow do the Industry Media Agency for Tourism and Events and TEQ work together?\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe Industry Media Agency for Tourism and Events team works closely with the TEQ team on a daily basis to ensure streamlined communication. The Industry Media Agency for Tourism and Events is then able to collaborate with industry to deliver maximum value for tourism businesses throughout the state. Queensland's tourism and event businesses can engage with the Industry Media Agency for Tourism and Events through their website. The Industry Media Agency for Tourism and Events will also engage with industry via one-to-one emails or upon submitting an \u003Cspan\u003E\u003Ca href=\"https://imate.queensland.com/contact\"\u003Eonline enquiry\u003C/a\u003E\u003C/span\u003E.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop_803403706":{"spacerType":"whitespace","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_237547877":{"text":"\u003Cp style=\"text-align: left;\"\u003E\u003Cb\u003E\u003Ci\u003EWhy use the Industry Media Agency for Tourism and Events?\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe Industry Media Agency for Tourism and Events has been created to help the tourism and events industry in as many ways as possible, when needed. The Industry Media Agency for Tourism and Events has exclusive use of Queensland.com data to be activated through digital marketing channels, access to strong media rates in market by leveraging a whole of industry approach, and the unique ability to align industry campaigns with Regional Tourism Organisation’s (RTO) and TEQ activity.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop_634029962":{"spacerType":"whitespace","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_763433293":{"text":"\u003Cp style=\"text-align: left;\"\u003E\u003Cb\u003E\u003Ci\u003EWhat costs are involved?\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe Industry Media Agency for Tourism and Events will provide insight into TEQ's marketing activity, alignment to campaign activity (non-paid) through campaign specific toolkits, and insights into media at no cost.There is a service fee for media planning and buying services that businesses may choose to take up, as per any agency service engagement.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop_139256226":{"spacerType":"whitespace","paddingSize":"xsmall",":type":"teq/components/spacer"},"editorial_descriptio_1781925075":{"text":"\u003Cp style=\"text-align: left;\"\u003E\u003Cb\u003E\u003Ci\u003EHow can businesses engage the Idustry Media Agency for Tourism and Events for media planning and buying?\u003C/i\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EQueensland's tourism and events businesses can send an enquiry through to \u003Ca href=\"mailto:imate@queensland.com\"\u003Eimate@queensland.com\u003C/a\u003E or completing the form \u003Cb\u003E\u003Ca href=\"https://imate.queensland.com/contact\"\u003Ehere\u003C/a\u003E\u003C/b\u003E and someone from the team will be in touch. \u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop_1492231710":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_913289822":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EIdustry Media Agencey for Tourism and Events Welcome series\u003C/h2\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"dynamic_media_253916493":{"id":"dynamic_media_253916493","dataCurrentPage":"/content/corp/au/en/industry/partner-with-teq/about-imate","dataAssetPath":"destqueensland/TEQ_IMATE_Welcome_Series_45_Final","dataAssetName":"TEQ_IMATE_Welcome_Series_45_Final.mp4","mobileDataAssetPath":"destqueensland/TEQ_IMATE_Welcome_Series_45_Final","mobileDataAssetName":"TEQ_IMATE_Welcome_Series_45_Final.mp4","captionText":"Have a look at what's on offer and some of the results tourism businesses 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