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2023–24.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/special-interest/indigenous-tourism/trafirstnationstourismoctober2024.pdf","emailAddress":null,"size":"381.7 kB","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"open","contentType":"page","emailSubject":null},"cta2":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/special-interest/indigenous-tourism/Queensland_Indigenous_Tourism_Trends.pdf","emailAddress":null,"size":"525.1 kB","callNumber":null,"btnTarget":"_self","function":"download","label":"Download","contentType":null,"emailSubject":null},"image":{"imageRatio":"1:1","src":"/content/dam/teq/corporate/images/ate/Tour.jpg","alt":"Indigenous person performing a traditional welcome 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/\u003E\r\n\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://www.qtic.com.au/first-nations-tourism/","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"open","contentType":"page","emailSubject":null},"cta2":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/special-interest/indigenous-tourism/Queensland_Indigenous_Tourism_Trends.pdf","emailAddress":null,"size":"525.1 kB","callNumber":null,"btnTarget":"_self","function":"download","label":"Download","contentType":null,"emailSubject":null},"image":{"imageRatio":"1:1","src":"/content/dam/teq/corporate/images/ate/141939-23.jpg","alt":"Indigenous person performing a traditional welcome ceremony","quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_copy_copy_842249001":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta":{"heading":"Queensland Indigenous tourism trends","headingSize":"h2","imagePosition":"right","contentPosition":"top","ctaCount":2,"componentID":"image-cta_2053756360","description":"\u003Cp\u003EQueensland’s Indigenous tourism sector, measured by the number of visitors that participate in an Indigenous tourism experience during their overnight trip, grew by 6.4 per cent on average over the five years to December 2019 compared to 6.1 per cent for the wider tourism industry. \u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/special-interest/indigenous-tourism/Queensland_Indigenous_Tourism_Trends.pdf","emailAddress":null,"size":"525.1 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With a $10 million investment over two years, the Year of Indigenous Tourism aimed to support the growth of Indigenous business and partnerships and increased Indigenous participation in tourism, generating jobs and economic outcomes.\u003C/p\u003E\r\n\u003Cp\u003ETo support the Year of Indigenous Tourism, TEQ delivered a suite of initiatives across marketing, distribution, events and festivals, destination support and experience design. Highlights include:\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EA content capture program resulting in 457 new \u003Ca href=\"https://visuals.queensland.com/site/welcome.me\"\u003Eimages\u003C/a\u003E, 13 \u003Ca href=\"https://www.youtube.com/user/Queensland\"\u003EYouTube videos\u003C/a\u003E, 13 \u003Ca href=\"https://www.queensland.com/au/en/things-to-do/indigenous\"\u003Estories\u003C/a\u003E on Queensland.com, and the development of several \u003Ca href=\"https://youtu.be/HJKMBGfz9G4\"\u003EYear of Indigenous Tourism videos\u003C/a\u003E.\u003C/li\u003E\r\n\u003Cli\u003EA Year of Indigenous Tourism Festivals and Events Fund.\u003C/li\u003E\r\n\u003Cli\u003EA Destination Support Program, aimed at strengthening relationships between Aboriginal and Torres Strait Islander tourism businesses and Regional Tourism Organisations.\u003C/li\u003E\r\n\u003Cli\u003EAn Emerging Indigenous Experiences Field School, which supported 15 Indigenous-owned tourism organisations.\u003C/li\u003E\r\n\u003Cli\u003EDevelopment of a new \u003Ca href=\"https://youtu.be/t5eWlKbUXq4\"\u003Einternational trade video\u003C/a\u003E featuring all export ready Indigenous experiences.\u003C/li\u003E\r\n\u003Cli\u003EPrioritisation of Indigenous tourism businesses in TEQ’s Transformation Experiences Mentoring Program.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EFor more information on the Year of Indigenous Tourism, please \u003Ca href=\"mailto:experiences@queensland.com?subject=Year%20of%20Indigenous%20Tourism\"\u003Econtact us.\u003C/a\u003E\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003EDiscover Aboriginal Experiences\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003EAustralia’s Aboriginal and Torres Strait Islander tourism experiences are a central component of Tourism Australia’s marketing activity to international consumers and trade partners. Tourism Australia offers Aboriginal and Torres Strait Islander tourism businesses two marketing opportunities as follows:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EPartnership Marketing Opportunity (consumer marketing) - Tourism Australia’s consumer marketing  focus is on stimulating conversations about Australia’s Aboriginal and Torres Strait Islander experiences online and via events, public relations activities and media programs. Review the \u003Ca href=\"https://www.tourism.australia.com/en/events-and-tools/industry-resources/building-your-tourism-business/working-with-tourism-australia.html\"\u003EWorking with Tourism Australia guide\u003C/a\u003E for more information.\u003C/li\u003E\r\n\u003Cli\u003EPartnership Marketing Opportunity (trade marketing: \u003Ca href=\"https://www.tourism.australia.com/en/about/our-programs/signature-experiences-of-australia/discover-aboriginal-experiences.html\"\u003EDiscover Aboriginal Experiences\u003C/a\u003E Collective) - Discover Aboriginal Experiences appeal to ‘experiential travellers’ and offer high-quality, authentic, uniquely Australian experiences that encompass a strong connection to, and privilege of, place.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003E2020-2025 Queensland First Nations Tourism Plan\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003EIn 2020, the Queensland Tourism Industry Council launched the 2020-2025 Queensland First Nations Tourism Plan. The plan aims to facilitate the future sustainable growth of a thriving, dynamic, diverse and collaborative First Nations tourism sector in Queensland.\u003C/p\u003E\r\n\u003Cp\u003EVisit the \u003Ca href=\"https://www.qtic.com.au/indigenous-tourism/first-nations-tourism-potential-plan/\"\u003EQueensland Tourism Industry Council website\u003C/a\u003E to view the 2020-2025 Queensland First Nations Tourism Plan and the Action Plan.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003EOur Country Advisory Service\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003EThe Our Country Advisory Service, within the Department of Tourism and Sport, provides targeted support, advice, toolkits and voice to emerging and established Indigenous tourism operators, sectoral aligned businesses, and community owned organisations.\u003C/p\u003E\r\n\u003Cp\u003EThe service helps businesses to establish and grow their tourism products and services, so they can expand the tourism sector and create new jobs.\u003C/p\u003E\r\n\u003Cp\u003EThe Our Country Advisory Service is delivered by Aboriginal and Torres Strait Islander peoples employed by the department to provide one-on-one culturally trusted engagement with the tourism sector, so businesses and aspiring enterprises can identify their tourism commercial offering and focus in on business establishment and grow through consumer uptake.\u003C/p\u003E\r\n\u003Cp\u003EThe dedicated Indigenous Tourism Business Development Officers in Thursday Island, Northern Peninsula Area, Cairns, Gold Coast and Brisbane have been critical in providing access to support, advice on ways to pivot businesses and identifying industry mobilisation opportunities.\u003C/p\u003E\r\n\u003Cp\u003EThe Our Country Advisory Service has supported more than 200 Indigenous businesses through guidance and referral pathways, and assisted more than 130 businesses to grow and progress through the discovery phase.\u003C/p\u003E\r\n\u003Cp\u003EVisit the \u003Ca href=\"https://www.dtis.qld.gov.au/tourism/first-nations/our-country-advisory-service\"\u003EDepartment of Tourism and Sport website\u003C/a\u003E for more information. \u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_796402333":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_511925906":{"text":"\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003EIf you have any questions about Indigenous tourism, please contact TEQ's Events and Experiences team. \u003C/i\u003E\u003C/p\u003E\r\n\u003Cp style=\"text-align: center;\"\u003E\u003Ci\u003E\u003Cb\u003EEmail\u003C/b\u003E: \u003Ca 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