{"brandSlug":"","componentsResourceTypes":["teq/components/category/category-hero-banner","teq/components/corp/image-cta","teq/components/editorial/editorial-description","wcm/foundation/components/responsivegrid","nt:unstructured","teq/components/spacer","teq/components/category/category-destination-card-carousel","teq/components/corp/navigation/header-menu","teq/components/navigation/footer-menu","teq/components/corporate-page"],"htmlPageItems":[],"templateName":"page-template-corp","designPath":"/libs/settings/wcm/designs/default","cssClassNames":"corporate-page page basicpage","lastModifiedDate":1788148604264,"language":"en","title":"Storytelling",":items":{"root":{"columnClassNames":{"footer_menu":"aem-GridColumn aem-GridColumn--default--12","header_menu_642427783":"aem-GridColumn aem-GridColumn--default--12","responsivegrid":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnCount":12,":items":{"header_menu_642427783":{"variation":"transparent","teqLogo":{"src":"/content/dam/teq/consumer/global/logos/corp_dark teal.svg","alt":null,"link":null,"quality":0.0},"teqLogoWhite":{"src":"/content/dam/teq/consumer/global/logos/corp_white.svg","alt":null,"link":null,"quality":0.0},"searchResultsPage":"https://teq.queensland.com/au/en/info/search-tourism-and-events-queensland","backText":"Back","cancelText":"Cancel","suggestedText":"Suggested","popularSearchesText":"Popular Searches","searchForText":"Search for","menuItems":[{"link":{"href":"https://teq.queensland.com/au/en/industry","target":"_self"},"title":"Industry","hasChildren":false,"isActive":true,"isMainHeading":false,"children":[{"title":"Who We Are","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are","target":""},"title":"Who we are","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/careers","target":""},"title":"Careers","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/contact-us","target":""},"title":"Contact us","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/annual-reports","target":""},"title":"Annual report","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/strategic-plans","target":""},"title":"Strategic plans","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/corporate-governance","target":""},"title":"Corporate governance","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/portfolio-partners","target":""},"title":"Portfolio partners","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"What We Do","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/marketing","target":""},"title":"Marketing","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/queensland-events","target":""},"title":"Events","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development","target":""},"title":"Experience Development","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/cruise_indigenous_nature_tourism","target":""},"title":"Sector Development","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/stakeholder-engagement","target":""},"title":"Stakeholder engagement","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Research & Insights","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/research-and-insights","target":""},"title":"All TEQ research & insights","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/research-and-insights/industry-performance","target":""},"title":"Industry performance","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/research-and-insights/consumer-insights","target":""},"title":"Consumer insights","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/research-and-insights/special-reports","target":""},"title":"Special reports","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/research-and-insights/tourism-data-explorer","target":""},"title":"Tourism data explorer","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Industry Resources","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources","target":""},"title":"Industry resources","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/best-of-queensland-experience-program","target":""},"title":"Best of Queensland Experiences Program","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/great-barrier-reef-resources","target":""},"title":"Great Barrier Reef resources","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/international-resources","target":""},"title":"International resources","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/marketing-and-social-media","target":""},"title":"Marketing and social media","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/sustainable-tourism","target":""},"title":"Sustainable Tourism","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/cruise_indigenous_nature_tourism/accessible-tourism","target":""},"title":"Accessible Tourism","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Travel alerts & crisis ","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/crisis-management/advice-for-travellers","target":""},"title":"Advice for travellers","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/crisis-management/recovery-resources","target":""},"title":"Resources for businesses","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Partner with TEQ","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/industry/partner-with-teq","target":""},"title":"Partner with TEQ","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/partner-with-teq/about-imate","target":""},"title":"About IMATE","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/partner-with-teq/about-atdw","target":""},"title":"About ATDW","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]}]},{"link":{"href":"https://teq.queensland.com/au/en/trade","target":"_self"},"title":"Trade","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[{"title":"Place To See","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see","target":""},"title":"All places to see","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-brisbane","target":""},"title":"Visit Brisbane","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-bundaberg","target":""},"title":"Visit Bundaberg","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-cairns-and-great-barrier-reef","target":""},"title":"Visit Cairns and Great Barrier Reef","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-capricorn","target":""},"title":"Visit Capricorn","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-fraser-coast","target":""},"title":"Visit Fraser Coast","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-gladstone","target":""},"title":"Visit Gladstone","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-gold-coast","target":""},"title":"Visit Gold Coast","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-mackay","target":""},"title":"Visit Mackay","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-outback-queensland","target":""},"title":"Visit Outback Queensland","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-southern-queensland-country","target":""},"title":"Visit Queensland Country","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-sunshine-coast","target":""},"title":"Visit Sunshine Coast","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-townsville","target":""},"title":"Visit Townsville","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/places-to-see/visit-the-whitsundays","target":""},"title":"Visit The Whitsundays","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Experiences","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/trade/queensland-experiences","target":""},"title":"All Queensland experiences","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/queensland-experiences/lifestyle-people-and-culture","target":""},"title":"Lifestyle people & culture","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/queensland-experiences/queensland-adventure-and-discovery","target":""},"title":"Queensland adventure & discovery","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/queensland-experiences/queensland-nature-and-wildlife","target":""},"title":"Queensland nature & wildlife","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/queensland-experiences/queensland-reefs-islands-and-beaches","target":""},"title":"Queensland reefs, islands & beaches","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Itineraries","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries","target":""},"title":"All Queensland Itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries/3-day-queensland-itineraries","target":""},"title":"3-day Queensland itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries/5-day-queensland-itineraries","target":""},"title":"5-day Queensland itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries/7-day-queensland-itineraries","target":""},"title":"7-day Queensland itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries/destination-itineraries","target":""},"title":"Destination itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/itineraries/experience-itineraries","target":""},"title":"Experience Itineraries","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"title":"Trade Tools & Resources","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/trade/trade-tools-and-resources","target":""},"title":"All trade tools & resources","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/trade-tools-and-resources/sales-tools","target":""},"title":"Sales tools","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/trade/trade-tools-and-resources/travel-information","target":""},"title":"Travel information","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"link":{"href":"https://teq.queensland.com/au/en/trade/trade-and-industry-events","target":""},"title":"Trade & Industry Events","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/marketing/current-opportunities/international-trade-missions","target":""},"title":"International Trade Events","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media","target":"_self"},"title":"News and Media","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[{"title":"Media Resources","hasChildren":true,"isActive":false,"isMainHeading":false,"children":[{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources","target":""},"title":"All media resources","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources/story-ideas","target":""},"title":"Story ideas","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources/fact-sheets","target":""},"title":"Fact sheets","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources/character-profiles","target":""},"title":"Character profiles","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources/press-releases","target":""},"title":"Press releases","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/media-resources/content-creators","target":""},"title":"Meet our creators","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]},{"link":{"href":"https://teq.queensland.com/au/en/news-and-media/queensland-news","target":""},"title":"Corporate News","hasChildren":false,"isActive":false,"isMainHeading":false,"children":[]}]}],"popularSearchTerms":["Great Barrier Reef","Annual Reports","Strategies","News"],"bookmarksLink":{"href":null,"target":null,"title":""},":type":"teq/components/corp/navigation/header-menu"},"responsivegrid":{"columnClassNames":{"image_cta":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268_co":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_1963578741":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268_co_865167841":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_19635":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268_co_1181936115":"aem-GridColumn aem-GridColumn--default--12","editorial_descriptio":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268_co_1539593792":"aem-GridColumn aem-GridColumn--default--12","category_hero_banner":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_copy":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268_co_1633319777":"aem-GridColumn aem-GridColumn--default--12","category_destination_484708558":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnCount":12,":items":{"category_hero_banner":{"autoplay":0,"title":"The Secrets of Storytelling","textShadow":true,"showContentTile":true,"contentTile":"\u003Ch4 style=\"text-align: center;\"\u003E\u003Cb\u003EBringing Exceptional Experiences to Life\u003C/b\u003E\u003C/h4\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EYour story is one of your strongest points of difference, especially when it’s told simply and delivered consistently. These advanced resources show you how to find, shape and share your story in a way customers remember, and your team can bring to life every day.\u003C/p\u003E\r\n","contentTileHeight":0,"showPlayPauseButton":false,"layoutVariation":"fullWidth","height":70,"componentID":"category-hero-banner_663170222","breadcrumbItems":[],"icon":{"src":null,"alt":null},"slides":[{"mediaType":"image","mediaProps":{"fileFormat":"image/jpeg","sku":"987465aa-9206-421f-9941-e14c2a629975","src":"/content/dam/teq/consumer/global/images/destinations/the-whitsundays/web-images/2018_WYS_HillInlet_NaturalLandscapes_137940_desktop.jpg","alt":"Hill Inlet, The Whitsundays, Queensland","title":"Hill Inlet","link":"","mobileSrc":"/content/dam/teq/consumer/global/images/destinations/the-whitsundays/web-images/2018_WYS_HillInlet_NaturalLandscapes_137940_mobile.jpg","attribution":"","quality":60},"mediaPropsSlide":{"slideTitle":null,"slideSubtitle":null,"slideIcon":{"src":null,"alt":null},"slideButton":{"href":null,"label":null,"target":"_self"}}}],":type":"teq/components/category/category-hero-banner"},"editorial_descriptio":{"text":"\u003Ch2\u003EStorytelling Modules\u003C/h2\u003E\r\n","readMoreHeight":0,"headlinesColor":"#00817D","richText":true,":type":"teq/components/editorial/editorial-description"},"image_cta":{"heading":"MODULE 1 - The power of storytelling ","headingSize":"h2","imagePosition":"left","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_133614840","description":"\u003Cp\u003EUnderstand why storytelling matters and the role it plays in creating exceptional experiences. This module introduces the core principles of storytelling and shows how strong stories help customers connect emotionally with your experience and remember it long after they leave.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development/storytelling/the-power-of-storytelling","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"MODULE 1","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":"page","emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/2026-images/SCMooloolaba_desktop.png","alt":"Mooloolaba, Sunshine Coast. Queensland","quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_1377028268_co":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy":{"heading":"MODULE 2 - From customer to guest ","headingSize":"h2","imagePosition":"right","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_1048333590","description":"\u003Cp\u003EStorytelling builds on what you already know about your customer. This module helps you apply that understanding in an experience context, shaping your story to influence how people feel as they move from customer to guest.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development/storytelling/from-customer-to-guest","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"MODULE 2","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":"page","emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/2026-images/Currumbinvalley_desktop.png","alt":null,"quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_1377028268_co_1181936115":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_1963578741":{"heading":"MODULE 3 - Discover your story","headingSize":"h2","imagePosition":"left","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_1429928874","description":"\u003Cp\u003EEvery business has a story – the key is knowing what’s worth sharing. This module helps you uncover the stories within your business, your people and your place, and identify what makes them meaningful, authentic and relevant to your guests.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development/storytelling/discover-your-story","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"MODULE 3","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":"page","emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/2026-images/SCpalmwoods_desktop.png","alt":null,"quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_1377028268_co_865167841":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_copy":{"heading":"MODULE 4 - Develop your story","headingSize":"h2","imagePosition":"right","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_224907336","description":"\u003Cp\u003EOnce you’ve found your story, the next step is shaping it into something clear, structured and engaging. This module guides you through structuring and refining your story so it’s easy to tell, easy to adapt and easy for guests to remember.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development/storytelling/develop-your-story","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"MODULE 4","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":"page","emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/2026-images/TNQHotairballoon_dekstop.png","alt":null,"quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_1377028268_co_1539593792":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_19635":{"heading":"MODULE 5 - Deliver your story","headingSize":"h2","imagePosition":"left","contentPosition":"middle","ctaCount":1,"componentID":"image-cta_1665649765","description":"\u003Cp\u003EAn exceptional story comes to life through how it’s delivered. This module focuses on building confidence across your team, delivering stories consistently, and using feedback and new opportunities to continually strengthen your storytelling over time.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image","cta1":{"ext":"","path":"https://teq.queensland.com/au/en/industry/what-we-do/experience-development/storytelling/deliver-your-story","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","style":"primary","label":"MODULE 5","contentType":"page","emailSubject":null},"cta2":{"ext":"","path":null,"emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":null,"contentType":"page","emailSubject":null},"image":{"imageRatio":"fill","src":"/content/dam/teq/corporate/images/industry/2026-images/Winton_desktop.png","alt":null,"quality":"60"},":type":"teq/components/corp/image-cta"},"spacer_1377028268_co_1633319777":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"category_destination_484708558":{"id":"You may also be interested in","title":"You may also be interested in","componentID":"destination-card-carousel","backgroundColor":" ","notch":false,"clipTopPadding":false,"items":[{"title":"Industry resources","link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources","target":"_self","title":"Industry resources"},"link2":null,"link3":null,"link4":null,"image":{"src":"/content/dam/teq/corporate/images/industry/2026-images/mobile2025_paronellapark.png","alt":null,"link":null,"quality":60.0},"intro":null,"type":"poster","experience":{"editorialContentType":["Learning Resource"],"pathToPurchase":[],"heroExperience":["Non Specific"],"subExperience":[],"brand":[],"destination":["All Queensland"],"segment":[]}},{"title":"Great Barrier Reef resources","link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/great-barrier-reef-resources","target":"_self","title":"Great Barrier Reef resources"},"link2":null,"link3":null,"link4":null,"image":{"src":"/content/dam/teq/consumer/global/images/destinations/tropical-north-queensland/web-images/2017_TNQ_AgincourtReef_Divingandsnorkeling_136659_desktop.jpg","alt":"Aerial of pontoon and glass bottom boat tour","link":null,"quality":60.0},"intro":null,"type":"poster","experience":{"editorialContentType":["Learning Resource"],"pathToPurchase":[],"heroExperience":["Great Barrier Reef","Beaches","Islands","Marine life experiences","Natural Landscapes"],"subExperience":[],"brand":[],"destination":["All Queensland"],"segment":[]}},{"title":"Best of Queensland Experiences Program","link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/best-of-queensland-experience-program","target":"_self","title":"Best of Queensland Experiences Program"},"link2":null,"link3":null,"link4":null,"image":{"src":"/content/dam/teq/corporate/images/industry/2025-images/GCsurfersparadise.png","alt":null,"link":null,"quality":60.0},"intro":null,"type":"poster","experience":{"editorialContentType":["Learning Resource"],"pathToPurchase":[],"heroExperience":["Non Specific"],"subExperience":[],"brand":[],"destination":["All Queensland"],"segment":[]}},{"title":"Guiding","link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/guiding","target":"_self","title":"Guiding"},"link2":null,"link3":null,"link4":null,"image":{"src":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/guideshomepagedesktop.png","alt":null,"link":null,"quality":60.0},"intro":null,"type":"poster","experience":{"editorialContentType":["Information"],"pathToPurchase":[],"heroExperience":["Non Specific"],"subExperience":[],"brand":[],"destination":["All Queensland"],"segment":[]}},{"title":"Sector Development","link":{"href":"https://teq.queensland.com/au/en/industry/what-we-do/cruise_indigenous_nature_tourism","target":"_self","title":"Sector Development"},"link2":null,"link3":null,"link4":null,"image":{"src":"/content/dam/teq/corporate/images/industry/stakeholder-engagement/2025_OUT_longreachqantasmuseumdesktop.png","alt":null,"link":null,"quality":60.0},"intro":null,"type":"poster","experience":{"editorialContentType":["Information"],"pathToPurchase":[],"heroExperience":["Non Specific"],"subExperience":[],"brand":[],"destination":["All Queensland"],"segment":[]}}],"button":{"label":null},":type":"teq/components/category/category-destination-card-carousel"}},":itemsOrder":["category_hero_banner","editorial_descriptio","image_cta","spacer_1377028268_co","image_cta_copy","spacer_1377028268_co_1181936115","image_cta_copy_1963578741","spacer_1377028268_co_865167841","image_cta_copy_copy","spacer_1377028268_co_1539593792","image_cta_copy_19635","spacer_1377028268_co_1633319777","category_destination_484708558"],":type":"wcm/foundation/components/responsivegrid"},"footer_menu":{"acknowledge":"\u003Cp\u003E\u003Ci\u003ETourism and Events Queensland acknowledges the Traditional Owners of Country and we recognise their continuing connection to land, waters, culture and community. We pay our respect to Elders past and present, and we value and respect Aboriginal and Torres Strait Islander cultures in all that we do.\u003C/i\u003E\u003C/p\u003E\r\n","teqLogo":{"src":"/content/dam/teq/consumer/global/logos/corp_white.svg","alt":null,"link":null,"quality":0.0},"richText":true,"menuItemsOne":[{"title":"Contact us","link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/contact-us","target":"_self"}},{"title":"Disclaimer and privacy","link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/corporate-governance/disclaimer-and-privacy","target":"_self"}},{"title":"Right to information","link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/corporate-governance/right-to-information","target":"_self"}},{"title":"Annual reports","link":{"href":"https://teq.queensland.com/au/en/industry/who-we-are/annual-reports","target":"_self"}}],"menuItemsTwo":[{"title":"Need a holiday? Go to Queensland.com","link":{"href":"https://www.queensland.com/au/en/home","target":"_blank"}},{"title":"Visitor information centre portal","link":{"href":"https://teq.queensland.com/au/en/industry/industry-resources/visitor-information-centre-portal","target":"_blank"}},{"title":"ATDW online login","link":{"href":"http://www.atdw-online.com.au/","target":"_blank"}}],"socialItems":[{"link":{"href":"https://www.youtube.com/channel/UCecKHzBnmZVm23JDW7jaH2g","target":"_blank"},"icon":{"src":"/content/dam/teq/consumer/global/footer-logos/icon-youtube.svg","alt":"Youtube Queensland","link":null,"quality":0.0}},{"link":{"href":"https://www.linkedin.com/company/23580/","target":"_blank"},"icon":{"src":"/content/dam/teq/consumer/global/footer-logos/icon-linkedin51.png","alt":"Linkedin Tourism and Events Queensland","link":null,"quality":0.0}}],"qldGovLogo":{"src":"/content/dam/teq/consumer/global/footer-logos/logo-queensland-gov.png","alt":null,"link":null,"quality":0.0},"copyright":"Tourism & Events Queensland ©",":type":"teq/components/navigation/footer-menu"}},":itemsOrder":["header_menu_642427783","responsivegrid","footer_menu"],":type":"wcm/foundation/components/responsivegrid"}},":itemsOrder":["root"],":path":"/content/corp/au/en/industry/what-we-do/experience-development/storytelling",":hierarchyType":"page",":type":"teq/components/corporate-page"}
