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The show’s core values of family connections, fun and play represent so much of what it means to be a Queenslander.\u003C/p\u003E\r\n\u003Cp\u003EThis campaign will invite the world to experience the place that has helped inspire\u003Ci\u003E Bluey \u003C/i\u003E– introducing them to experience our iconic nature, sense of fun and wonder, and easy-going friendliness and warmth.\u003C/p\u003E\r\n\u003Cp\u003ENow is the time for Queensland to leverage the wave of this pop culture phenomenon and the new immersive experience opening this year, to proudly share that Queensland is Bluey’s world, for real life.\u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003EWhat are the projected benefits of the campaign?\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003EAligned to TEQ’s Blueprint commitment to deliver cutting-edge, high-impact marketing campaigns to drive consumer demand, TEQ’s global campaign will drive intention for a Queensland holiday and convert travellers from key markets.\u003C/p\u003E\r\n\u003Cp\u003EIt is anticipated that the campaign will help support visitor growth to reach targets of an additional 1.3 million holiday visitors to Queensland who are estimated to spend an additional $1.7 billion by June 2025.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer":{"spacerType":"whitespace","paddingSize":"small",":type":"teq/components/spacer"},"image_cta":{"heading":"NEW Oct 24 - Campaign extension ","headingSize":"h1","imagePosition":"right","contentPosition":"top","ctaCount":1,"componentID":"image-cta_1047295481","description":"\u003Cp\u003EThe campaign has so far generated excellent outcomes for Queensland’s tourism operators, so it is being extended through October-December in the domestic market. 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