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The campaign conveys the key message that Queensland is open. We do this through clear, concise and simple language that will be understood and easily translated across global markets.\u003C/span\u003E\u003C/p\u003E\r\n\u003Cp\u003EGood to Go Queensland aligns with Tourism Australia's two re-entry campaign platforms - 'Yours to Explore' and 'Go Australia'.\u003C/p\u003E\r\n\u003Cp\u003EGlobally, the campaign utilises a hero suite of aspirational Queensland images, aiming for the consistent use of imagery across Tourism Australia, TEQ and partner activity. Creative executions will feature Queensland’s high appeal experience offering across Queensland destinations including reef, island and beaches, natural encounters, adventure, city and discovery and world-class events. The campaign message easily works in conversion activity, acting as an invitation to drive international bookings for travel to Queensland. Queensland is aiming to reach and convert international travellers from markets with open borders and where two-way, quarantine-free travel is possible.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"image_with_link_copy":{"componentName":"teq/components/image-with-link","linkTarget":"_self","src":"/content/dam/teq/consumer/global/images/eited dinkus.png","fileReference":"/content/dam/teq/consumer/global/images/eited dinkus.png","alt":"Good to Go","srcUriTemplate":"/au/en/industry/what-we-do/marketing/good-to-go/_jcr_content/root/responsivegrid/image_with_link_copy.coreimg{.width}.png/1695276642749/eited-dinkus.png","uuid":"0a48183f-3493-4f12-8218-9518c2b17e0c","lazyEnabled":false,":type":"teq/components/image-with-link"},"spacer_848331448_cop":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"social_video_player_":{"type":"youtube","captionText":"TEQ's International Good to Go Campaign Video",":type":"teq/components/social-video-player","videoId":"_fSYKqRe7h8"},"spacer_1140898849":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1898604592":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EHow your business can get involved\u003C/h2\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EMake sure you spread the word about why you’re Good to Go. Post on your social media accounts about your COVID Safe practices and highlight any flexible booking options. Ensure you tag us with #thisisqueensland so we can share your content.\u003C/li\u003E\r\n\u003Cli\u003EShare your good news with us – have you made any outstanding innovations to your product offering, significantly changed experiences, or gone above and beyond to create a COVID Safe experience? Let us know at \u003Ca href=\"mailto:media@queensland.com\"\u003Emedia@queensland.com\u003C/a\u003E.\u003C/li\u003E\r\n\u003Cli\u003EFor best practice social media suggestions and guidelines, use \u003Ca href=\"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/queensland-brand/Queenslandcontentframework.pdf\"\u003EQueensland’s Content Framework\u003C/a\u003E.\u003C/li\u003E\r\n\u003Cli\u003EEngage with Queensland’s social media channels on Facebook, Instagram, Twitter and YouTube.\u003C/li\u003E\r\n\u003Cli\u003ECheck out our \u003Ca title=\"International Resources\" href=\"/content/corp/au/en/industry/industry-resources/international-resources.html\"\u003EInternational Resources\u003C/a\u003E page.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_578700652_cop":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_613467158":{"text":"\u003Ch2 style=\"text-align: center;\"\u003ETelling visitors you’re Good to Go\u003C/h2\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EProviding a COVID safe experience ensures travellers and gives them confidence they will be safe while travelling throughout Queensland. \u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EOnce you have the required COVID Safe documentation in place, you can download the \u003Ca href=\"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/good-to-go/good-to-go-dinkus-logo-suite.zip\"\u003E'Good to Go' stamp\u003C/a\u003E as well as the \u003Ca 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