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Operators just needed a great deal to take part.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe campaign ran from 13 to 28 February 2022 and is now complete.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_copy":{"spacerType":"line","paddingSize":"small",":type":"teq/components/spacer"},"editorial_descriptio":{"text":"\u003Ch3 style=\"text-align: center;\"\u003E\u003Cb\u003EGreat Queensland Getaway - Phase One - October 2021\u003C/b\u003E\u003C/h3\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe first phase of the ‘Great Queensland Getaway’ campaign was launched in October 2021 and was one of TEQ’s biggest-ever tourism campaigns. Encouraging Queenslanders to travel around their home state, the campaign offered incentives on air and bus travel throughout the state and a series of discounted holiday packages and promo code discounts on tourism experiences.\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EPromo codes offering up to 50 per cent discount on tourism experiences (up to $100 or $200 including GST)\u003C/li\u003E\r\n\u003Cli\u003EPartnership marketing through trade and transport partners to encourage travel and accommodation right around the state\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EGreat Queensland Getaway 1.0 sold out in just ten days, generating 43,000 tourism experience bookings worth more than $10.5 million for tourism businesses all around the state. The campaign brought a welcome boost to all regions across Queensland with amazing deals on flights, accommodation, tours and attractions being snapped up quickly by keen travellers.\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EThe campaign ran from 18 - 31 October 2021, with the travel period extended through to 3 April 2022 to help support people with promo code bookings whose travel plans were disrupted by COVID-19 restrictions.\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003EOperators still processing such bookings can contact operatorsupport@queensland.com for further information until the end of the travel period.\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003E \u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1377028268_co_616796494":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1294945165":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EResults\u003C/h2\u003E\r\n\u003Cp\u003EThe $8 million ‘Great Queensland Getaway’\u003Cspan style=\"text-align: left; font-weight: normal;\"\u003E offered big discounts on flights, accommodation and tourism experiences to incentivise Queenslanders to book a local holiday.\u003C/span\u003E\u003C/p\u003E\r\n\u003Cp\u003EThe deals sold out in 10 days with over 48,000 bookings made using the promotional codes, generating a total booking value of over $11.3 million.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPhase 1: October 2021\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThe $8 million first iteration of the campaign offered a range of incentives from $75 flights to accommodation offers, and promotional codes offering up to 50 per cent discounts on a range of tours, attractions and experiences across the peak summer holiday period.\u003C/p\u003E\r\n\u003Cp\u003EThe campaign sold out early with more than $11 million in tourism experiences booked during the campaign.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPhase 2: February 2022\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThere was high demand for the holiday deals with over 186,380 visits to Queensland.com; 35,000 direct leads to industry and 57,000 competition entries over the duration of the campaign.\u003C/p\u003E\r\n\u003Cp\u003EVirgin Australia and Webjet partnerships contributed tens of thousands of passenger flights into Queensland with accommodation partners Accor, My Queensland, Luxury Escapes and Viva Holidays booking a combined total of over 89,000 room nights.\u003Cb\u003E\u003C/b\u003E\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1377028268_co":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"text":{"text":"\u003Ch2 style=\"text-align: center;\"\u003EGreat Queensland Getaway resources\u003C/h2\u003E\r\n","richText":true,":type":"teq/components/text"},"category_image_butto":{"notch":false,"clipTopPadding":false,"componentID":"category-image-button-list_1120641720","imageButtonsList":[{"title":"Style Guide: Great Queensland 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