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The campaign aimed to intercept Working Holiday Makers in priority global markets and those who are already in Australia to encourage them to choose Queensland to live, work and play.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003EThe key message conveyed throughout the campaign activity is that there is an abundance of jobs available right now across the state and Queensland offers an unbeatable holiday lifestyle. \u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPhase One\u003C/b\u003E, launched on 16 May, in partnership with Greyhound Australia, Backpacker Deals - a Travello-owned business - and the Youth Hostels Association sees the Working Holiday Maker in the southern states enticed to Queensland with discounted travel, accommodation and free experiences. The ‘Working Holidayer Pass’ is a one-way bus ticket to Queensland that encompasses 30 days of travel over three months, $200 of free experiences to enjoy and discounted accommodation. As part of this activity, 14 wrapped Greyhound buses hit the road along popular routes departing from Sydney, Melbourne, Canberra and Brisbane, becoming moving billboards for the campaign as they move to and throughout Queensland.  \u003C/p\u003E\r\n\u003Cp\u003EThe call to action was a \u003Ca href=\"https://www.queensland.com/au/en/working-holidayer\" target=\"_blank\"\u003Ehub on Queensland.com\u003C/a\u003E providing a one-stop-shop of resources for Working Holiday Makers to find jobs, learn about the Working Holidayer pass and links to partner websites where the pass and experiences can be booked. \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ETourism operators around the state could get involved by\u003C/b\u003E offering deals through Queensland.com, utilising the campaign logo in marketing and tagging Queensland's social channels in your posts. See campaign toolkit below. \u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPhase Two, \u003C/b\u003Ealso launched in May 2022, positioned Queensland as the #1 destination of choice for Working Holiday Makers in global priority markets, building aspiration and driving conversion. This activity aimed to intercept working holiday intenders who are yet to come to Australia, via digital media and trade partnerships.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPhase Three\u003C/b\u003E explored the opportunity to extend the Working Holidayer and marketplace concept to international Working Holiday Makers in priority markets in the lead up to their school year ending.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EWant to know more?\u003C/b\u003E Check out our resources for tourism businesses below. You can also read the official campaign announcement \u003Ca href=\"https://teq.queensland.com/au/en/news-and-media/queensland-news/2022/wrapped-for-backpackers-\" target=\"_blank\"\u003Ehere\u003C/a\u003E.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1379164569_co_980939036":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_copy_":{"heading":"Campaign toolkit","headingSize":"h2","imagePosition":"right","contentPosition":"top","ctaCount":2,"componentID":"image-cta_1146995432","description":"\u003Cp\u003ECheck out the campaign toolkit which included tips on how to get involved, download the campaign logo and images and find out more.\u003Cbr /\u003E\r\n\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"image",":type":"teq/components/corp/image-cta","cta1":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/working-holidayer/WHM-Partner-Toolkit-December-2022.pdf","emailAddress":null,"size":"8.5 MB","callNumber":null,"btnTarget":"_blank","function":"download","style":"primary","label":"Download","contentType":null,"emailSubject":null},"cta2":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/what-we-do/marketing/working-holidayer/WHM-Partner-Toolkit-December-2022.pdf","emailAddress":null,"size":"8.5 MB","callNumber":null,"btnTarget":"_blank","function":"view","label":"open","contentType":"asset","emailSubject":null},"image":{"imageRatio":"actual","src":"/content/dam/teq/corporate/images/industry/working-holidayer/WHM-Dec-22.png","alt":"Working Holidayer toolkit","quality":"60"}},"spacer_1379164569_co_2054893662":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio":{"text":"\u003Ch3 style=\"text-align: center;\"\u003ESegment briefing \u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EGain an understanding of the Working Holiday Maker segment and the opportunities for Queensland tourism operators.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1379164569_co_988368075":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"social_video_player_":{"type":"youtube",":type":"teq/components/social-video-player","captionText":"Working Holiday Makers - segment briefing, May 2022","videoId":"q_qraYgA-IM"},"spacer_1379164569_co_906152703":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1590375066":{"text":"\u003Ch3 style=\"text-align: center;\"\u003ECampaign briefing\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003ELearn about TEQ's Working Holiday Maker campaign - who it is targeting, what it aims to achieve and how you can get involved.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1379164569_co_87037327":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"social_video_player__307490386":{"type":"youtube",":type":"teq/components/social-video-player","captionText":"Working Holiday Makers - campaign briefing, May 2022","videoId":"kRqmbPYE5k4"},"spacer_1379164569_co_647913373":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1000078142":{"text":"\u003Ch3 style=\"text-align: center;\"\u003EThe Industry Media Agency for Tourism and Events opportunities\u003C/h3\u003E\r\n\u003Cp style=\"text-align: center;\"\u003EFind out what opportunities the Industry Media Agency for Tourism and Events has on offer to leverage TEQ's Working Holiday Maker campaign.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1379164569_co_1592981516":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"social_video_player__704770786":{"type":"youtube",":type":"teq/components/social-video-player","captionText":"Working Holiday Makers - 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