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focus on environmental sustainability has been crucial to the business’s longevity.\u003C/p\u003E\r\n\u003Cp\u003EWhen Seton’s parents, Rob and Oonagh purchased the land where Thala Beach is now located in the early 1970s, it was a degraded 58-hectare sugar plantation with some remnant, rare Littoral Vine Forest along its two kilometres of private-access beach.\u003C/p\u003E\r\n\u003Cp\u003EAhead of his time, Rob saw the tourism potential of conserving and rehabilitating the property, which is situated between the twin World Heritage Areas of the Wet Tropics and the Great Barrier Reef.\u003C/p\u003E\r\n\u003Cp\u003EForeseeing the desirability of a nature-based counterpoint to the tourism infrastructure of nearby Cairns and Port Douglas, Rob built 85 sustainably-constructed, luxury bungalows amidst the rainforest, planted a coconut plantation and set about revegetating the remaining 40 per cent of the property.\u003C/p\u003E\r\n\u003Cp\u003E“All the plantings were carefully researched 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Even the pool surrounds are based on local waterfalls,” says Seton" \u003C/p\u003E\r\n\u003Cp\u003EToday, the rainforest is layered, complex and self-sustaining, with greatly increased biodiversity, including 194 bird species and many more mammals\u003Cbr\u003E\r\nand reptiles.\u003C/p\u003E\r\n\u003Cp\u003E“In the early days, ‘eco-tourism’ wasn’t really a term you could take to market and it was a battle to differentiate ourselves within the luxury sector – after all, our main building didn’t have walls, much less air-conditioning! 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