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This campaign is hugely important.”\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nMs Jones said the first phase of the campaign in 2019 delivered more than 2000 holiday bookings and $3.53 million in sales to Whitsundays tourism operators over three months.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\n“The campaign follows widespread publicity around the Intercontinental Hayman Island Resort and Daydream Island Resort re-openings, showcasing our picture-perfect islands to our neighbours in New South Wales, Victoria and other markets,” she said.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nTourism is worth around $670 million to the Whitsundays economy – almost a quarter of the region’s gross regional product.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nTourism Whitsundays Chief Executive Officer Tash Wheeler said the Wonders of the Whitsundays campaign was such a huge success, giving phase two an excellent awareness base to build on.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\n“All stakeholders involved in the initial Wonders of the Whitsundays were thrilled with the results the campaign yielded not only in dollar value; all parties also recognise the success the campaign has had in raising consumer awareness of the Whitsundays as a destination,” Ms Wheeler said.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\n“The key factor in developing phase two of the campaign is to drive visitation to the region and provide consumers with excellent holiday packages, encouraging more domestic travellers to holiday here this year,” she said.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1679915333":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"card_carousel":{"title":"Trending news in Queensland","type":"page","componentID":"card-carousel_493735059","cardCount":20,"classification":"/content/dam/teq/content-fragments/public-classifications/corporate/news-and-media/trending-news","width":"12 column",":type":"teq/components/corp/card-carousel","cta":{"href":"https://teq.queensland.com/au/en/news-and-media/queensland-news","label":"load more","target":"_self"}},"spacer_1558440557":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"}},":itemsOrder":["spacer_copy","editorial_hero_banne_579018590","spacer","editorial_descriptio","spacer_1679915333","card_carousel","spacer_1558440557"],":type":"wcm/foundation/components/responsivegrid"},"footer_menu":{"acknowledge":"\u003Cp\u003E\u003Ci\u003ETourism and Events Queensland acknowledges the Traditional Owners of Country and we recognise their continuing connection to land, waters, culture and community. 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