The Region

The Bundaberg region is Australia’s premier location for observing nesting sea turtles at Mon Repos Conservation Park. The region, also known as the gateway to the Southern Great Barrier Reef, stretches from the town of Bundaberg, Lady Elliot Island and Mon Repos in the east to the North Burnett region, with Gin Gin in the west and Childers to the south.  The region is rich in sugar and horticultural production and is home to the well-known Bundaberg Rum and Bundaberg Ginger Beer as well as a number of hinterland wineries and farm-gate sales of fresh produce.  To the west in the North Burnett region lie national parks including Cania Gorge, Auburn River and Goodnight Scrub. There are also inland recreational dams including Lake Monduran, Lake Paradise and Lake Gregory.

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for the Bundaberg region; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. Bundaberg Region ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision

By 2020 the Bundaberg Region will be globally recognised as the place visitors go to immerse themselves in a world class turtle conservation experience.

Brand Promise

Feel the awe of discovering stunning, secluded reef that is within reach. 

Themes

  • Southern Great Barrier Reef 
  • Turtles 
  • Regional Flavours 
  • Regional Character


For more information on Bundaberg, download a copy of the Destination Tourism Plan.