The Region

The Capricorn region is the northern gateway to the Southern Great Barrier Reef and straddles the Tropic of Capricorn, stretching from the Central Highlands in the west, to Rockhampton, the Capricorn Coast and Great Keppel Island in the east.  The major regional centre is Rockhampton, the ‘Beef Capital of Australia’. Rockhampton is surrounded by holiday destinations including the Capricorn Coast, Byfield National Park and the Keppel Island Group.  To the west in Queensland’s Central Highlands are the popular tourist destinations of the Sapphire Gemfields, Lake Maraboon, Carnarvon Gorge, Blackdown Tableland National Parks, plus the historic gold mining town of Mount Morgan.

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for Capricorn Region; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations;
  • focus on what is truly unique or memorable or engaging about a destination; and
  • meet the needs of our target markets.

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. Capricorn Region ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision 

By 2020 Capricorn will be recognised within the Southern Great Barrier Reef for its sustainable island and coastal tourism experiences. 

Brand Promise 

Feel the awe of discovering stunning, secluded reef that is within reach. 

Themes 

  • Southern Great Barrier Reef 
  • Carnarvon Gorge and Natural Wonders 
  • Caves and Fossicking 
  • Regional Specialties and Culinary Delights

For more information on the Capricorn region, download a copy of the Destination Tourism Plan