The Region

The Fraser Coast region is a holiday playground surrounded by nature, with long sandy beaches, relaxing island retreats, abundant marine life and pristine parks.
The region includes the areas of Fraser Island, Hervey Bay, Maryborough, Tiaro and the Great Sandy Strait. It enjoys a year-round mild climate making it an ideal coastal destination.
Whale and bird watching, 4WD activities, fishing, shopping, historic explorations and adventure activities make the Fraser Coast a visitor destination with a difference.

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for Fraser Coast; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. The Fraser Coast ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision 

By 2020, the Fraser Coast will be globally recognised for world class personal natural encounters on the World Heritage-listed Fraser Island and as Australia’s number one whale experience destination.

Brand Promise

Feel the awe of experiencing nature that is truly spectacular. 

Themes

    • Fraser Island 
    • Whale Encounters


Destination Tourism Plan