The Region

The Gladstone region is the centre of the Southern Great Barrier Reef and gateway to Heron, Wilson, Lady Musgrave and the Capricorn Bunker Group of Islands.  The region is famous for fishing and crabbing at sensational spots such as Lake Awoonga, the Boyne and Calliope Rivers, Curtis and Facing Islands.
The seaside communities of the region encompass Agnes Water, Town of 1770, Turkey Beach and Baffle Creek.  A trip to the Gladstone Region would not be complete without taking in the natural beauty of the Boyne Valley.  Just a short drive from Gladstone, the Valley is a rural community which include the towns of Nagoorin, Ubobo, Builyan and Many Peaks.  Head further west to the Banana Shire and enjoy the rural beauty of this agricultural and mining region steeped in history.

Hero Experience

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for Gladstone Region; they are those world class iconic experiences that:
  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. Gladstone Region ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision 

By 2020 Gladstone will be recognised as the place visitors go to enjoy a relaxed Southern Great Barrier Reef experience and world class fishing. 

Brand Promise

Feel the awe of discovering stunning, secluded reef that is within reach.

Themes 

  • Southern Great Barrier Reef 
  • Fishing 
  • Regional Character 
  • Beach Culture


For more information on the Gladstone region, download a copy of the Destination Tourism Plan