The Region

Mackay is a lush tropic region with natural attractions including national parks and gorges, the Great Barrier Reef, tropical islands and unspoilt beaches. The region stretches from Cape Hillsborough in the north, to Clermont in the south-west, to Mackay city and the Cumberland Island group in the east.  Heritage and cultural activities such as gold fossicking, camping and wildlife spotting are available in the hinterland region. 

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for the Mackay Region; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets.  

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. The Mackay Region ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision 

By 2020 Mackay will be a community that values the livability and vitality of its region and proudly invites visitors to explore its surprising range of leisure experiences.

Brand Promise

Feel the quiet satisfaction of discovering unspoilt nature on a road less travelled

Themes

    • Unspoilt Nature 
    • Fishing & Boating 
    • Events that celebrate our locations

To learn more about the Mackay Region, download the Destination Tourism Plan