In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for the Mackay Region; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations;
  • focus on what is truly unique or memorable or engaging about a destination; and
  • meet the needs of our target markets.      

Find out more about Hero Experiences in the Mackay Region

Mackay Hero Experience Factsheet cover