The Region

Outback Queensland offers an incredible array of rural Australian experiences and stretches from Camooweal and the Overlander's Way in the north, Birdsville in the west, Cunnamulla in the south and Hughenden, Biloela and Roma in the east. The region incorporates the Channel Country floodplains, the rolling Mitchell grass downs and ancient spinifex deserts, offering an amazing landscape. The destination is home to colourful characters, a laid-back culture, rich history and ancient landscapes. Visitors feel the genuine Aussie embrace of a vast network of welcoming communities. National Parks abound and complement numerous natural, cultural, heritage and indigenous attractions. Outback Queensland is synonymous with a real Australian experience that embraces the nation's cultural heritage and pioneering spirit.

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for Outback Queensland; they are those world-class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world-class iconic experiences that provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences?

Focussing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors in order to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ build on existing destination and Queensland brand work, provide operators with the opportunity to improve and innovate their operations without major capital investment and are ultimately about creating unique memories for our visitor and positive word of mouth. Outback Queensland ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision

By 2020 the Outback will be the number one choice for an authentic Australian Outback experience and adventure for families.

Themes

  • Outback Adventures 
  • Outback Events
  • Palaeotourism
  • Heritage and Locals

Destination Tourism Plan