The Region

The Townsville North Queensland region is home to a myriad of experiences for visitors, with the Great Barrier Reef, tropical islands, World Heritage listed Wet Tropics, Australian Outback and indigenous experiences available all within an hour and a half drive of its urban centre. Magnetic Island is a 20-minute ferry ride from Townsville and is home to 23 stunning beaches and bays, 25km of walking trails, Northern Australia's largest population of koalas and a range of accommodation options. 


The region stretches from the Great Barrier Reef Islands of Hinchinbrook, Orpheus, Palm and Magnetic Islands, and is bordered by Charters Towers in the west, Hinchinbrook to the north, Burdekin to the south and Paluma National Park in the north-west.

Hero Experiences

In conjunction with destination stakeholders, destination 'Hero Experiences' have been identified for Townsville North Queensland; they are those world class iconic experiences that:

  • provide a destination with a real competitive edge over other destinations
  • focus on what is truly unique or memorable or engaging about a destination
  • meet the needs of our target markets

Hero experiences are those world class iconic experiences that: provide a destination with a real competitive advantage over other destinations, focus on what is truly unique or memorable or engaging about a destination, and meet the needs of identified target markets. 

Why Hero Experiences? 

Focusing on a destination’s ‘hero experiences’ is: responding to the demands of our domestic and international visitors, designed to gain a competitive advantage over other destinations, and an opportunity to focus the efforts of tourism stakeholders and create partnerships. The identified destination ‘hero experiences’ builds on existing destination and Queensland brand work, provides operators with the opportunity to improve and innovate their operations without major capital investment and ultimately is about creating unique memories for our visitor and positive word of mouth. 
Townsville North Queensland ‘Hero Experiences’ have been developed to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand. 

Vision 

In 2020, Townsville North Queensland will be recognised as the proud, vibrant and thriving economic heart of North Queensland. The region is renowned for delivering enriching, entertaining and engaging visitor experiences year-round. 

Brand Promise 

Feel the pride of discovering the essence of North Queensland in one vibrant, progressive community. 

Themes

    • Great Barrier Reef Centre of Excellence 
    • Special Places in Nature 
    • Eventful life in the Tropics 
    • History and Heritage


For more information on Townsville, download the Destination Tourism Plan.