Tropical North Queensland 

Where rainforest meets the reef

Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations during key periods throughout the year. This is a snapshot of how TEQ communicates the Tropical North Queensland brand to domestic target markets.

Brand positioning 

Core promise - what we promise our destination brands will deliver to visitors

Feel the natural exhilaration of an Australian tropical adventure.

Brand personality - how our destination brands are portrayed, based on human characteristics

Warm, friendly, welcoming, energetic, free-spirited, positive, colourful, cheeky, engaging, casual.

Brand values

Pride in Tropical North Queensland, hospitality, authenticity, respect for nature and culture of the destination.

Domestic target markets

Social fun seekers, Connectors and Active Explorers.

Destination consumer logo

Tropical North Queensland logo

TEQ and RTO campaigns

Find out about the upcoming campaigns and advertising opportunities for your destination.

Image library

If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to access Tourism and Event Queensland's image library. There are thousands of high-resolution images which are easy to search and download, including free generic images.Search the image library

TEQ contact person

Senior Marketing Specialist, Tropical North Queensland 

Tourism and Events Queensland
Carleon Coulta

Phone: 07 3535 5286