Tropical North Queensland
Where rainforest meets the reef
Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations during key periods throughout the year. This is a snapshot of how TEQ communicates the Tropical North Queensland brand to domestic target markets.
Core promise - what we promise our destination brands will deliver to visitors
Feel the natural exhilaration of an Australian tropical adventure.
Brand personality - how our destination brands are portrayed, based on human characteristics
Warm, friendly, welcoming, energetic, free-spirited, positive, colourful, cheeky, engaging, casual.
Pride in Tropical North Queensland, hospitality, authenticity, respect for nature and culture of the destination.
Domestic target markets
Social fun seekers, Connectors and Active Explorers.
Destination consumer logo
TEQ and RTO campaigns
Find out about the upcoming campaigns and advertising opportunities for your destination.
If you are a tourism or events industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to access Tourism and Event Queensland's image library. There are thousands of high-resolution images which are easy to search and download, including free generic images.Search the image library