74 island wonders

During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Whitsundays brand to domestic target markets. 

Brand positioning

Core promise - what we promise our destination brands will deliver to visitors

Feel the wonder of Australia's island paradise.

Brand personality - how our destination brands are portrayed, based on human characteristics

Charismatic, expansive, inspiring, wide-eyed, worldly.

Brand values 

Pride in the Whitsundays, hospitality, sharing something truly special with visitors

Domestic target markets 


The target market for interstate Whitsundays campaigns is the 'Social Fun-seekers' market. Social Fun-seekers look for lots of activity and plenty of people to share the fun with.  


The target market for intrastate Whitsundays campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.  

Destination consumer logo 

The Whitsundays Destination Consumer Logo

TEQ and RTO campaigns 

Find out about the upcoming campaigns and advertising opportunities for your destination.

Image library 

If you are a travel and tourism industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the image library. There are thousands of high-resolution images which are easy to search and download, including free generic images.  Search the image library

TEQ contact person 

Destination Specialist

Tourism and Events Queensland
Maria Bartlett

Email: maria.bartlett@queensland.com
Phone: 07 3535 5614