74 island wonders
During key periods throughout the year, Tourism and Events Queensland (TEQ) conducts advertising campaigns to promote Queensland’s destinations. This is a snapshot of how TEQ communicates the Whitsundays brand to domestic target markets.
Core promise - what we promise our destination brands will deliver to visitors
Feel the wonder of Australia's island paradise.
Brand personality - how our destination brands are portrayed, based on human characteristics
Charismatic, expansive, inspiring, wide-eyed, worldly.
Pride in the Whitsundays, hospitality, sharing something truly special with visitors
Domestic target markets
The target market for interstate Whitsundays campaigns is the 'Social Fun-seekers' market. Social Fun-seekers look for lots of activity and plenty of people to share the fun with.
The target market for intrastate Whitsundays campaigns is the 'Connector' market. For Connectors, holidays are about bonding with family and friends.
Destination consumer logo
TEQ and RTO campaigns
Find out about the upcoming campaigns and advertising opportunities for your destination.
If you are a travel and tourism industry professional, a member of the media or anyone seeking professional images for use in the positive promotion of Queensland, you are eligible to use the image library. There are thousands of high-resolution images which are easy to search and download, including free generic images. Search the image library