Tourism and Events Queensland and Stakeholder plans and strategies guiding the development and promotion of the Whitsundays.

Whitsundays Regional Snapshot

This snapshot report provides an overview of visitors to the Whitsundays, with high-level details including where they came from, why they came and what they spent during their visit. Changes over time, drivers of change and insights into trends are also included.

Whitsundays operator uptake of environmental initiatives

In 2010 benchmark research on the uptake of environmental initiatives by Whitsundays tourism operators was conducted. This report includes details on the uptake of energy, water and waste management initiatives.

Whitsundays Destination Tourism Plan

The Whitsundays Destination Tourism Plan, in articulating the agreed tourism direction for the destination, provides the strategic platform and priority actions for:

  • guiding Tourism and Events Queensland's, Whitsundays Marketing and Development Limited and other stakeholders' individual planning and programs; and
  • fostering the efficient, effective and coordinated use of resources to grow sustainable tourism development in the Whitsundays to 2020

Whitsundays residents have their say on tourism

A survey of Whitsundays residents was conducted to determine their perceptions on the effect of tourism on their community. This factsheet covers the survey findings.